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WOMMA Members Teach Best Practices at AD:TECH
WOMMA will be on hand at AD:TECH to teach best practices and spread the word about word of mouth marketing. WOMMA members are presenting two panels on word of mouth marketing:
- Pete Blackshaw, Intelliseek
- Jon Berry, NOP World
- Jonathan Carson, BuzzMetrics
- Andy Sernovitz, WOMMA
- Jim Scheinman, Friendster
- Dave Balter, BzzAgent
- Troy Young, Organic
- Dan Hess, comScore Networks
* Measuring How Buzz Impacts Brand: Measuring, quantifying, and leveraging word of mouth. How do you account for the marketing impact of passionate fans discussing your brand in the blogosphere and in the real world? Not only can you track the success or failure of explicit word of mouth campaigns, but you can audit the entire marketing mix by tracking how your mainstream campaigns are picked up and relayed in key influential communities.
* Creating and Energizing Customer Evangelists. How do you turn a regular customer into an excited evangelist? Why do ordinary buyers decide to invest time and effort in promoting their favorite brands? Learn to create genuine two-way communications with customers. Create feedback and loyalty programs that earn respect and recommendations. Also understand the complex issues of loyalty programs, especially when points and incentives are involved.
>> TRAVEL TIP: Don't forget to pack and wear your WOMMA pin.