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Dr. Chris Dellarocas joins WOMMA Advisory Board
Dr. Chrysanthos "Chris" Dellarocas
University of Maryland R.H. Smith School of Business
Dr. Dellarocas's work focuses on the study of online "word-of-mouth" communities and their impact on marketing, product development, and public opinion. He also studies the use of online reputation mechanisms as a trust-building device in electronic markets.
Working Papers
"Strategic Manipulation of Internet Opinion Forums: Implications
for Consumers and Firms." August 2004
"The Digitization of Word-of-Mouth: Promise and Challenges of Online Reputation Systems." October 2003.
"Cooperation Without Enforcement? A Comparative Analysis of Litigation and Online Reputation as Quality Assurance Mechanisms" (with Y. Bakos). March 2003