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Dr. Catherine Tucker joins WOMMA Advisory Board
Dr. Catherine Tucker,
Assistant Professor of Marketing,
MIT Sloan School of Management
Catherine Tucker is an Assistant Professor of Marketing at MIT. She holds a Ph.D. in economics from Stanford University and a BA in Philosophy, Politics and Economics from Oxford University.
Her current research focuses on empirically quantifying micro-influences on the adoption of new technologies. In particular, she is interested in how new technology purchases are affected by the previous purchase decisions and word-of-mouth by friends and colleagues in the customer's social network.
Her other research interests include the effectiveness of trial periods in encouraging technology adoption, the effectiveness of affiliate marketing programs and the extent to which firms introducing new products enjoy a first-mover advantage.