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Conference: Word of Mouth vs. Advertising: Consumers in Control -- NYC, Sept. 28

Word of Mouth vs. Advertising: Consumers in Control
New York, September 28
A WOMMA Conference
-----------------------------------

HOW BRANDS AND AGENCIES
CAN MASTER THE ART OF
WORD OF MOUTH MARKETING

Don't miss this event if you need to understand
the impact of word of mouth on your brand.

From the Word of Mouth Marketing Association
http://www.womma.org

>> Reserve your place:
http://www.womma.org/nyc


> Word of Mouth vs. Advertising
--------------------------------------------------

Fight of the century -- or a new vision of more honest and effective marketing? Discuss and debate the issues. Learn strategies for marketing in a word of mouth world.


> Seth Godin and 22 More Amazing Speakers
--------------------------------------------------

The top minds in word of mouth marketing and advertising will all be here. Seth Godin, best-selling author of the original WOM how-to guide "Unleashing the Ideavirus" will deliver the keynote address.

Confirmed speakers include AOL, Arnold Worldwide, BuzzMetrics, BzzAgent, DEI Worldwide, Edelman, GSD&M, Informative, Intelliseek, Ketchum, Marsteller, Millward Brown, Northlich, Organic, Patagonia, Starcom, and TaylorMade-adidas Golf.


> 5 Fantastic Reasons to be at This Event
--------------------------------------------------

1. Learn the Best WOM Techniques
> Get people talking about your brand
> Create campaigns that go viral
> Identify your influencers & evangelists
> Start your own WOM campaign
> Work (safely) with blogs and communities

2. Real Case Studies from Amazing Speakers
> Seth Godin on "Unleashing The Ideavirus"
> 8 solid case studies
> 22 amazing speakers

3. Measure the ROI of WOM
> Learn WOM's impact on brand value
> See how WOM impacts all of your campaigns
> Build a business case for word of mouth

4. Big Questions Answered: How WOM Impacts Your Brand
> How do you get customers to say good things?
> Does advertising inspire or inhibit word of mouth?
> Does great product experience replace marketing?
> Are happy customers your greatest ads?
> Are you part of the conversation?

5. Reality Check: 3 New Rules
> Honesty matters
> Consumers control the conversation
> Word of mouth has more impact


>> Reserve your place:
http://www.womma.org/nyc

> Details
--------------------------------------------------

When: September 28, 2005
Where: New York Marriott Marquis
Cost: $395 for WOMMA members, $695 for non-members

>> Reserve your place:
http://www.womma.org/nyc

> Partners
--------------------------------------------------

This conference is held in association with Advertising Week 2005 and OMMA East.

WOMMA members save $100 on OMMA registration
http://www.mediapost.com/omma/eastindex.cfm

Posted by WOMMA Editor on August 29, 2005 1:30 PM |

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