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Ed Keller joins WOMMA Advisory Board
Ed Keller,
Co-Author, The Influentials
Ed Keller, consultant, author, and speaker, is widely recognized as an authority on consumer trends and forces driving consumer market behavior in the US and around the world. Prior to establishing his own consultancy in 2005, Keller served as the CEO of RoperASW, one of the world’s most prominent market research firms.
Keller's book, The Influentials, co-authored with Jon Berry, established him as a leading authority on word of mouth marketing. The Washington Post has said, "The Influentials ... deserves a place on the shelf of anyone in business or politics." The New York Times said, "The notion that some people's word of mouth is more important to others' is both seductive and sensible." The Influentials was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books whose innovative ideas have had significant impact on marketing and related fields."
An active leader in the marketing research community, Keller serves as President of the Market Research Council (2005-06) and is a Director of the Advertising Research Foundation and Chairman of its Research Advisory Committee.
Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned an MA in Communications from Penn's Annenberg School for Communication.