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Emanuel Rosen joins WOMMA Advisory Board
Emanuel Rosen,
Author, The Anatomy of Buzz
Emanuel Rosen first became interested in buzz when he was the VP Marketing at Niles Software in Berkeley, California. There he was responsible for launching and marketing the company's flagship product, EndNote, which spread to a large extent by word of mouth. Emanuel started researching this phenomenon and especially how it can be accelerated. After selling his share in the company in 1998, he interviewed 165 individuals - researchers, consumers, and executives who were successful in building buzz for their brands. The result is The Anatomy of Buzz, which "has managed to generate quite a bit of buzz itself" as Business Week Online noted. The book hit the Wall Street Journal's business best-seller list and was translated into ten langauges. Steve Jurvetson, one of the investors behind Hotmail who coined the term Viral Marketing, wrote of the book: "Every new company and new product manager hopes to benefit from buzz. Many hope that it will just happen, and they are disappointed when it does not. The Anatomy of Buzz explains how to make it happen, bringing analysis, strategy, and insight to the black art of buzz."