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WOM vs. Advertising Blog Kickstarts the Conversation

A vigorous discussion about the intersection of word of mouth and traditional advertising techniques has taken off at WOMMA's new WOM vs. Advertising blog. An experiment in participatory blogging, our idea is to have multiple authors all contributing their best thoughts to a single blog.

Bookmark the site or read the feed, but don't miss it.

Learn more: http://ads.womma.org.

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