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Press Release: New Podcast, Newsletter, and Blog about Word of Mouth Basic Training
LEARNING THE BASICS OF WORD OF MOUTH MARKETING:
NEW BASIC TRAINING SITE LAUNCHES
Practical hands-on advice via new blog, podcast, newsletter
CHICAGO, November 30, 2005 -- The Word of Mouth Marketing Association (WOMMA) has launched the first site devoted to teaching marketers how to use ethical word of mouth marketing techniques. Entitled Word of Mouth Basic Training (WOMBAT), the site features all-original content in a new blog, podcast series, and companion email newsletter. Everything can be found at http://www.womma.org/wombat.
WOMBAT showcases practical how-to's and case studies from noted industry experts. In its first week, Ketchum's Paul Rand and Intelliseek's Pete Blackshaw shared tips and advice on word of mouth issues while author Jackie Huba inaugurated the site's podcast series. Other top professionals, famous authors, respected analysts, and leading academics have pledged content that will be forthcoming on a weekly basis.
"WOMBAT is the definitive resource for anyone ready to learn how to do word of mouth marketing the right way," said WOMMA CEO Andy Sernovitz. "We have the industry's top experts providing concise, easy to follow how-to lessons."
Word of Mouth Education Site Essential
Word of mouth has exploded into the mainstream marketing mix. According to a recent eMarketer/WOMMA report, nearly half (43%) of all marketers plan to incorporate word of mouth into their marketing programs in 2006.
With so much interest in learning word of mouth, new content designed to teach how to do word of mouth marketing has become vital. WOMBAT delivers solid educational content in a friendly format.
Training Conference to Teach Word of Mouth Live
In addition to the new WOMBAT site, WOMMA recently announced the Word of Mouth Basic Training Conference to be held on January 19-20 at Disney's Coronado Springs Resort in Orlando, Florida. Featuring 60+ authors and speakers, 16 case studies, and 16 how-to sessions, attendees will learn word of mouth marketing up close and personal from the experts. More details can be found at http://www.womma.org/wombat.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 200 corporate members. Learn about WOMMA at http://www.womma.org.
PRESS CONTACT
Andy Sernovitz, CEO
Word of Mouth Marketing Association
312-335-0035
editor@womma.org
http://www.womma.org
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