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New from WOMMA -- Chapter 1 of Don Peppers' new book
Creating a positive customer experience through top-notch service has become a key way to generate word of mouth. In his new book, Don Peppers of Peppers & Rogers Group has proposed a new metric called Return on Customer (ROC) to measure and define how much value each customer relationship brings to your company now and in the future.
New from WOMMA! Chapter 1 of Don's book "Return on Customer" is now available as a free download at the WOMMA web site.
And don't forget, you can hear Don talk more about the ROC metric in his keynote address at WOMMA's Word of Mouth Basic Training conference (WOMBAT). All WOMBAT attendees will receive a copy of the entire book free.
Download chapter 1 of "Return on Customer:
http://www.womma.org/content/Peppers_chapter1.pdf
More from Don Peppers...