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FTC to Participate in Presentation on WOM Ethics

On December 19, WOMMA was invited by the Federal Trade Commission (FTC) to brief top staff members on word of mouth marketing. The FTC and WOMMA both agreed to identify ways to work together cooperatively while ensuring that high ethical principles and sound business practices are maintained.

As a first step, the FTC's Thomas B. Pahl, Assistant Director of the Division of Advertising Practices (Bureau of Consumer Protection) will join with Edelman's Rick Murray in a presentation on word of mouth ethics at the Word of Mouth Basic Training conference on January 19. Mr. Pahl will focus on the FTC's support for self-regulatory efforts and why the Commission is pleased with WOMMA's early work in this area.

Read earlier news post:
http://womma.org/pages/2005/12/womma_briefs_ft.htm

Posted by WOMMA Editor on January 5, 2006 1:28 PM |

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