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WOM Wednesday Teleconference Recap -- Countering Negative Buzz

For WOM Wednesday #3, WOMMA hosted a teleconference featuring two of the leading commentators on countering negative buzz -- Jim Nail, Chief Strategy & Marketing Officer for Cymfony and Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics. Both spoke about how negative WOM can influence a company's ROI quicker than ever before in a fast-paced and constantly changing blogosphere. Pete and Jim offered examples of concrete steps companies can do to monitor negative buzz and counter it.

Featured speakers:
Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics
Jim Nail, Chief Strategy & Marketing Officer, Cymfony

Blogs featuring the participants:
Pete Blackshaw -- Consumer Generated Media
Jim Nail -- Cymfony's Marketing Insight

Topics referenced during the call:
Jeff Jarvis' Buzzmachine blog
AOL/Goodmail controversy

Download Pete's handout (PDF download):
Click here to download

Register to sign up for upcoming WOM Wednesday Teleconferences:
http://www.womma.org/telecon.htm

Posted by WOMMA Editor on March 29, 2006 7:48 PM |

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