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Spreading the Word: Who's who and what's what
This was a huge week for the entire word of mouth industry. Thanks to the leadership of GARY SPANGLER, DuPont became the first Fortune 100 marketer to require its employes and vendors to follow WOMMA's Code of Ethics. Congratulations to Gary and DuPont for helping us put stealth marketers out of business ... Word of mouth was featured twice on NPR this week. WOMMA members DELL, COLE & WEBER, INTUIT, BZZAGENT, and Advisor PETER KIM all were highlighted in some very favorable coverage ... The Inc. story on the state of the WOM industry we mentioned last week is now online. Buy up every copy and give one to your mother ... Congratulations to BRETT HURT and the Bazaarvoice team for being selected as a finalist for the Red Herring 100 North America award ... Please join us in loud, sustained applause for all the members who stepped forward and helped us out with our first five WOM Wednesdays teleconference series: JACKIE HUBA, RICHARD EDELMAN, LAURIE MAYERS, MICHAEL WILEY, PETE BLACKSHAW, JIM NAIL, MARK KINGDON, VIRGINIA MIRACLE, WALTER CARL, and GARY SPANGLER.
Link roundup:
http://womma.org/pages/2006/04/breaking_news_d.htm
http://npr.org/templates/story/story.php?storyId=5348290
http://npr.org/templates/story/story.php?storyId=5353300
http://www.inc.com/magazine/20060401/priority-marketing.html
Know a member who's bursting with buzz? Let us know! Email editor@womma.org.