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WOMBAT 2: 43 Ideas Handout Now Available

On the first day of WOMBAT 2, we tried something that (as far as we know) hasn't been done before. We asked 10 word of mouth practitioners and experts to share a WOM idea that could be implemented tomorrow. The only catch? Each panelist had to introduce the idea and present some examples of how to make it work -- in one minute.

Our special thanks to Jim Nail of Cymfony for doing an absolutely masterful job as the moderator. Special thanks also to our contributors, who included:

* Warren Ackerman, Affinitive
* Julian Aldridge, AMMO Marketing
* Perry Allison, Alloy
* Keith Bates, Keith Bates & Associates
* Maxine Friedman, Brandimensions
* Allison Gower, qtags
* Brad Herbst, HypeCouncil
* David McInnis, PRWeb
* Patrick Rooney, Expand Communications
* Betsy Smith, TechSmith

By popular demand, we are making the handout available. Feel free to download and share.

>> GO TO: Download the paper

Posted by WOMMA Editor on July 17, 2006 10:19 AM |

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