CALL TO ACTION: Help Save WOM at Wikipedia
Help save "word of mouth marketing" at Wikipedia. A proposal has been made to close the Wikipedia entry for "word of mouth marketing" and subsume it into the larger entry for "viral marketing". Viral is a marketing technique of word of mouth equally valid with others such as buzz, grassroots, evangelism, and more.
So we're spreading the word and asking your help. Go to the Wikipedia entry and contribute to the discussion. Let's show everyone what good positive WOM can do.
Special thanks to Gary Spangler of DuPont for bringing this to our attention.
