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Comment on Our Ethics Assessment Tool

WOMMA responded to increasing concerns about marketer transparency and disclosure this week with the release of its Ethics Assessment Tool, a powerful ethics evaluation tool that helps marketers identify and eliminate unethical word of mouth marketing tactics before they are implemented.

The Ethics Assessment Tool guides marketers through 20 questions they should ask before initiating a word of mouth campaign. The answers generated will quickly identify unethical actions and point out safeguards for avoiding them in the future.

View the tool and submit a comment

Posted by WOMMA Editor on October 27, 2006 1:26 PM |

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