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Press Call WOMMA's Ethics Code Industry Standard

Last week, several articles were published that questioned the ethics of specific word of mouth marketing efforts. Separate articles at MarketingVOX and PRWeek's blog, "The Cycle," referenced WOMMA's ethics code as the standard in ethical word of mouth marketing practices.

The media is looking to WOMMA for ethical word of mouth marketing best practices -- are you?

>> Start with WOMMA's Ethics Adoption Toolkit

WOMMA's Ethics Adoption Toolkit is just one of several tools in WOMMA's Practical Ethics program, which gives companies the tools they need to prevent unethical marketing practices before they start. Other tools include:

* The Ethics Assessment Tool: Includes 20 questions to help marketers avoid unethical marketing practices

* The Ethical Blogger Contact Guidelines: Features 10 ethical communication principles for marketers communicating with bloggers

Learn more about WOMMA's Practical Ethics program.

Posted by WOMMA Editor on May 21, 2007 9:06 AM |

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