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Spreading the Word
News by, about, and for WOMMA members:
* WOMMA member company Cold Stone Creamery recently launched its first national integrated campaign in the company's 20-year history.
* WOMMA member company WHITTMANHART Interactive recently designed an online platform for Tupperware's "Chain of Confidence" social media marketing campaign.
* Gary Spangler of WOMMA member company DuPont spoke at a Google-hosted meeting for corporate marketers on May 15. A May 17 InformationWeek article quoted Spangler's speech, which was about the work DuPont has done using video ads to raise awareness for its research. Read it here.
* WOMMA member company RepNation announced last week that it is developing and managing a college-campus-based brand ambassador network for Microsoft's i'm Initiative, which allows people to raise money while communicating via instant messaging.
* Congratulations to WOMMA member company Cymfony/TNS Media Intelligence, which is a finalist in the fourth annual MITX Technology Awards for its entry "Social Media Analysis for Market Research Professionals."
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.