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Measuring Word of Mouth Vol. 3: Call for Student Papers

WOMMA's one-of-a-kind collection of word of mouth marketing research continues to be in high demand and is setting the standards for word of mouth marketing research. Measuring Word of Mouth Vol. 1 is now in its second printing, Vol. 2 is flying off our shelves, and Vol. 3 is underway.

This year, as a way to increase the diversity of our content, we're opening Measuring Word of Mouth to student submissions. Students represent the future of the industry, and we welcome them to take advantage of this opportunity to show off their word of mouth marketing savvy to their future peers.

Monday, June 4 is the deadline for student papers, and the clock is ticking! Spread the word; tell students you know about this great opportunity.

If you know a student whose work should be included, email us at editor@womma.

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