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Spreading the Word
News by, about, and for WOMMA members:
* Congratulations to WOMMA member company Apple, which was awarded a Grand Effie Award for its "Get a Mac" campaign. The campaign, which achieved a market share growth of 42%, was recognized at the 39th Annual Effie Awards in New York City.
* WOMMA member companies Quicken Loans and Best Buy have partnered with WOMMA member company Yahoo! to offer their unique expertise on Yahoo! Answers. Through partnerships with companies such as Quicken Loans and Best Buy, Yahoo! Answers is supplementing its community's breadth of knowledge and allowing professionals with specific areas of knowledge to weigh in.
* WOMMA member company Dell recently announced plans to become the greenest technology company on the planet, a goal that includes a long-term zero carbon initiative. The company is currently fourth on Greenpeace's "Green Ranking" report of the technology industry.
* Ian McKee, CEO of WOMMA member company Vocanic, is Chairman of the Marketing to Youth: What Makes Them Click Conference, which is taking place in Singapore Aug. 13-14 and in Hong Kong Aug. 16-17. For details, click here.
* Sam Decker, WOMMA Board member and VP of Marketing and Products at WOMMA member company Bazaarvoice, was recently quoted in a MyCustomer.com article titled, "Everybody's Talking: How to Harness Word of Mouth Marketing."
* WOMMA member company Visible Technologies is among the 50 private companies chosen to present their business plans and showcase their technology at the 2007 Dow Jones Enterprise Innovations Conference, which is being held July 17-18 in Redwood City, Calif.
* On June 14, WOMMA member company PRSA (Public Relations Society of America) hosted the Silver Anvil Awards in New York City. The Silver Anvil, established in 1946, is awarded annually to "organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness."
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.