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Dial in June 28 to Discuss WOMMA's Recent FTC Filing
Last week WOMMA filed comments with the Federal Trade Commission in response to a recently posed series of pointed questions related to the use of endorsements and testimonials in advertising. Although the FTC's questions were prompted by advertising practices, there were clear and important implications for the word of mouth marketing industry.
In its submission, WOMMA described the marketing world's changing landscape, illustrated how the FTC's role as a regulatory watchdog is changing as a result, and emphasized that meaningful disclosure and transparency are essential to establishing consumer interest and trust and upholding integrity in the commercial marketplace.
Want to know more? To read WOMMA's filing, click here. Then, WOMMA member companies and invited members of the press can join us for a confidential briefing on:
* Information that the FTC is seeking
* The FTC's apparent motivation
* Purposes and strategy that are guiding our response
* What this means for your business in the future
Join Tony DiResta, Partner at WOMMA member company Reed Smith, and WOMMA for this important call on Thursday, June 28 at 2 p.m. EST. There is no charge for the call, but you must register to take part. To register, email ftccomments@womma.org.