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Press Release: WOMMA's Second Annual Wommie Awards to Highlight 'Best of' in Word of Mouth Marketing: Presented at the Word of Mouth Marketing Summit Nov. 14-15
Chicago, IL (PRWEB) June 27, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced the kickoff of its second annual Wommie Awards competition. Designed to recognize amazing word of mouth campaigns and the smart people who create them, the Wommie Award has quickly become the coveted accolade for word of mouth marketers. WOMMA is inviting member companies to wow it with their greatest word of mouth marketing successes; the best of the best will be rewarded with a Wommie Award.
Wommie Award winners -- to be chosen by a peer review panel -- will be publicly recognized at WOMMA's upcoming Word of Mouth Marketing Summit, taking place Nov. 14-15 in Las Vegas. There, awardees will have the opportunity to present their case studies to a room full of the industry's most prominent experts during the Wommie Awards Ceremony. For more information about the Word of Mouth Marketing Summit, visit www.wommasummit.com.
Qualifying for a Wommie Award is easy: Any WOMMA member company that submits a word of mouth marketing campaign to WOMMA's Case Studies Library before the Sept. 1 deadline is eligible for an award. WOMMA's Case Studies Library is a "how-to" resource intended to showcase the different types of word of mouth marketing, to demonstrate a diversity of word of mouth marketing techniques, and to provide an educational resource for practitioners in this dynamic industry.
"Today, the term 'word of mouth' marketing encompasses an increasingly wide variety of marketing programs and techniques," said Amanda Van Nuys, co-chair of WOMMA's Communications Council and Executive Director of Corporate Marketing at Organic Inc. "WOMMA's Case Study Library provides an important, centralized place to learn more about what really works from the best WOM practitioners. And, the Wommie Awards -- representing the freshest thinking from the Case Study Library -- is sure to inspire and catalyze the entire word of mouth marketing industry."
WOMMA's Case Study Library is open for submissions year-round. The case studies within the library provide a great resource for both member and non-member companies who want to learn more about how to put word of mouth marketing to work for them. The Wommie Award is presented annually to companies that demonstrate a unique flair in executing an ethical word of mouth marketing program. Past Wommie Award winners include Brains on Fire, The Coca-Cola Company, Hass MS&L, and Yahoo!.
For more information or to submit your case study, visit www.womma.org/casestudy.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at www.womma.org.
CONTACT:
Shannon Stairhime
Editorial & Content Manager
Word of Mouth Marketing Association
312-853-4400