This is old content! The WOMMA News Blog has been retired. For the new stuff, visit 
Call for Papers: What's Your Stance on Influencers?
Many organizations depend on the influencer model as one of many word of mouth tactics and strategies shaping their marketing efforts. In response to recent discussions within the industry about the influencer model specifically, WOMMA is collecting papers that weigh in on the issue. Papers that represent all sides of the influencer debate will be included in a special section in our upcoming research collection, "Measuring Word of Mouth, Vol. 3."
Do you have something to say about influencers or the influencer model? If so, WOMMA wants to hear it.
Some questions that your paper might address:
* What is the proper role of the influencer model, and how have brands used it to promote themselves?
* What is the value of the influencer model as opposed to the value of targeting the "easily influenced"?
* Does the emergence and widespread popularity of social networks today add to or detract from the influencer model?
* How does one identify or engage influencers (the same question applies to identifying the easily influenced)?
* What tactics might complement or serve as alternatives to the influencer model?
Because this section is part of a research anthology, papers should be written from a research perspective and should include data where appropriate. In other words, back your opinions up with facts and make them really count.
>> Submissions are due on Aug. 13.
For more information, or to submit your paper, email us at editor@womma.org.