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Spreading the Word

News by, about, and for WOMMA members:

* Congratulations to WOMMA member company Hill & Knowlton, whose "The Future of Retirement: What the World Wants" campaign for HSBC Insurance won Best Corporate Communications Campaign at the Chartered Institute of Public Relations.

* On June 26, WOMMA member company Northlich hosted a panel to discuss how blogs, online discussion forums, and social networking sites are influencing how information and opinion is created and shared. Listen to a recording of the panel discussion.

* Congratulations to Leonard Bernstein of WOMMA member company Reed Smith, who was recently elected as president of the Support Center for Child Advocates board of directors.

* Nicco Mele of WOMMA member company EchoDitto was recently interviewed on MotherJones.com. In the interview, Mele, the former webmaster for Howard Dean, discusses how the online political landscape has evolved since 2004 -- and how it's stayed the same. Read the article.

* WOMMA member company BzzAgent recently launched a new WOM platform -- dubbed "Frogpond" -- where consumers can try out online properties and "bzz" their friends about them using a variety of social features. Both MediaPost and AdRANTS covered the Frogpond launch last week.

* On July 18, Guy Powell of WOMMA member company DemandROMI spoke about social networking strategy at the summer meeting of the Pittsburgh Advertising Federation.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

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