This is old content! The WOMMA News Blog has been retired. For the new stuff, visit 
New to the Member Center: Whitepaper from OneUpWeb
WOMMA member company OneUpWeb's whitepaper, titled "Cashing in on Universal Search: Questions Needing to be Asked, Answers You Need to Know," is now available for WOMMA members in the Member Center. The whitepaper covers information about Google's May switch from vertical to universal search, what it means to marketers, and tips for what to do to acclimate.
The whitepaper has tons of information, such as:
Under Google's new algorithms, blogs often appear higher in the results pages. The popularity of the sites, their specific topical focus, the wide use of social tagging, and the common practice of interlinking with other blogs, all contribute to their improved search positions, as does sheer volume, with Technorati tracking nearly 80 million blogs in May of 2007. And the numbers keep rising.
To learn more, log into WOMMA's Member Center and download the full whitepaper.
>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.