WOMMA Members Voice Enthusiasm for Influencer Council

>> RECAP: Last Tuesday, Aug. 7, more than 70 WOMMA members dialed in to
take part in this kick-off conversation about the influencer model.
After introductory remarks by WOMMA board leaders, President Ed Keller and VP Paul Rand, callers were invited to voice their thoughts on issues related to influencer marketing. Callers were interested in exploring a range of questions, including:

• What are influencers? Different companies have vastly different ways of identifying and defining them; how do we create a uniform understanding of what influencers are?
• Once you've identified and engaged your influencers, how do you sustain their interest?
• What are the ethical concerns in dealing with influencers?
• If everyone is targeting influencers, should we also be concerned about over-saturation?

Based on the level of interest expressed, it was determined that WOMMA would launch a new Influencer Council to address such issues as:

• The need to standardize definitions and terminology
• Research and metrics
• Transparency and ethics
• Best practices

Eighteen companies signed up to join the council during or immediately following the phone call (and more are expected).

--> If you would like to participate in a council that tackles these
issues, please send an email to peter@womma.org and put "INFLUENCER COUNCIL" in the subject line.

Posted by WOMMA Editor on August 15, 2007 11:32 AM | Send to a friend

← Previous | WOMMA News Blog Home | Next →