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Meet a New WOMMA Member: ChatThreads
Welcome to a new WOMMA member:
ChatThreads
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When ChatThreads launched in mid-July, it launched with an ambitious mission carved out by long-standing WOMMA Advisory Board member and Research Council Co-Chair, Dr. Walter Carl. In a nutshell, ChatThreads is an independent WOM research company that is in the business of creating standardization in word of mouth marketing research through its third party validation, which is based on Walter's years of academic research at Northeastern University.
According to Walter, ChatThreads is "attempting to fill an industry need" by tracking "conversational reach, richness, and impact, as well as how brand-related content is relayed from person to person." Not only that, the company is working to create benchmarks and best practices for the WOM industry and to create categorical comparisons, which word of mouth marketers can use to gauge the success of their WOM efforts across catagories.
You can find out more about WOMMA member company ChatThreads by visiting http://www.chatthreads.com.
Thanks to everyone for your support!