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New in the Member Center: Whitepaper From OneUpWeb
A new whitepaper from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center.
The whitepaper, titled "Principles of Crisis Management in a Viral Age: Integrating the Tools and Lessons of Search 2.0 Into a Comprehensive Crisis Response," offers insights about crisis management in the viral age and solutions about how to use web 2.0 features to accelerate crisis response in your company.
According to OneUpWeb:
"'Be honest. Be thorough. Be first.' These are the consistent pearls quoted by every PR professional paid to manage a potential crisis. But those prescriptions were written long before there were camera phones, YouTube and Digg. Today, being thorough is relative at best and being first is virtually impossible. In a viral age, it's 'be honest, be thorough and be everywhere.' And, don't forget the Boy Scout motto - 'Be Prepared' . . . for anything."
To learn more, log into WOMMA's Member Center at http://womma.leveragesoftware.com, and download the full whitepaper.
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