This is old content! The WOMMA News Blog has been retired. For the new stuff, visit 
Wommie Award Submissions (Examples). Your Last Chance!
Sept. 1 is the 2007 deadline to compete for WOMMA's coveted Wommie Award. Winners will present their award-winning case studies to a crowd of more than 600 of their industry peers at the Word of Mouth Marketing Summit this Nov. 14-15 in Las Vegas.
Here are just a few examples of the innovative work already coming in:
>> One company created a "Bloggers Lounge" at a live event -- complete with desktop computers, high-speed internet connections for laptops, and refreshments. The lounge generated more than 96 blog mentions, 26 Flikr posts, 4 video podcasts, and 100% positive-to-neutral coverage.
>> Another was able to tap into holiday spirit -- getting customers to spread holiday cheer via random acts of kindness, which they were then able to track online at a dedicated microsite. More than 850 stories were posted to the site, which boasted more than 40,000 unique visitors.
>> Another entrant was able to generate more than 27,000 photo posts to an online gallery that featured their client's product. The gallery received coverage from more than 70 targeted bloggers.
Time is running out for you to show off your best word of mouth marketing work. For a chance to win your own Wommie Award, all you have to do is submit a 300-word WOM case study to WOMMA's Case Study Library by Sept. 1, 2007. Not only will you be eligible to win a Wommie Award, but your work will live on in WOMMA's Case Study Library.
The Wommie Awards were created to recognize amazing word of mouth marketing and the brilliant people who make it happen.
>> For more information or to submit your WOM case study, click here.