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Announced: ARF & WOMMA Partner to Present Influencer Panel at Advertising Week

This year at Advertising Week, the Advertising Research Foundation (ARF) will present a panel discussion on WOM marketing and the role of influencers in the industry. Leaders in the field -- including WOMMA Board president Ed Keller from the Keller Fay Group, Jonathan Carson from WOMMA member company Nielsen BuzzMetrics, and Duncan Watts of Columbia University and Yahoo! Research -- will explain how WOM marketing works and will discuss their theories regarding influencers. Plus, Sean O'Driscoll from WOMMA member company Microsoft will share how the company uses WOM and will discuss some of its successes.

This event, which is taking place Sept. 26 in New York at Advertising Week, is being presented by the ARF in cooperation with WOMMA. WOMMA members can attend free of charge, but must register in advance.

For more information or to register, click here.

Posted by WOMMA Editor on August 28, 2007 2:44 PM |

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