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Whitepaper on WOM Metrics From DemandROMI: Now in the Member Center

>> WOMMA member company DemandROMI has a new whitepaper, which is now available for WOMMA members in the Member Center.

The whitepaper, titled "WOM Metrics Framework," covers DemandROMI's strategies and the need for creating an excepted lexicon for the WOM measurement world.

According to DemandROMI:

"The WOM Metrics Framework was developed to help marketers put a structure around their required metrics in order to gauge the value of their activities as they work to drive increased consumer engagement with their brands. The WOM Metrics Framework was developed to structure metrics from four common types of social networking sites: communities, blogs, discussion forums, and ratings and reviews."

To learn more, log into WOMMA's Member Center, and download the full whitepaper.

>> WOMMA members: Let us promote you! Do you have something you'd like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we'll help you spread the word.

Posted by WOMMA Editor on August 28, 2007 2:49 PM |

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