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October 2004

WOMMA News Blog Home | November 2004 →

Association Expert Hired to Build WOMMA Operations

We're pleased to announce that Andy Sernovitz -- a pioneer in interactive advertising and marketing -- has signed on with WOMMA to help us get off the ground and running.

Andy brings a wealth of association and WOM experience to the table. While you may know him best as the CEO of GasPedal, publisher of the always-useful "D**n, I Wish I Thought of That" newsletter, he also brings deep experience managing and coordinating industry associations.

Andy founded and ran the Association for Interactive Marketing (AIM), which was the largest interactive marketing organization when he sold it to the DMA.

Like us, Andy believes word-of-mouth is the next big frontier in marketing, and he's eager to lend his expertise and experience to building a lasting organization. Says Andy: "WOMMA has huge potential, but to achieve our goals, we need a first rate organizational infrastructure that is sustainable over time."

Please join us in welcoming Andy to WOMMA.

Posted by WOMMA Editor at October 2, 2004 |

WOMMA News Blog Home | November 2004 →