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We're proud to welcome more new WOMMA members:
We are pleased to welcome Dr. Chris Dellarocas of the University of Maryland's R.H. Smith School of Business to the WOMMA Advisory Board.
Learn more about Dr. Dellarocas:
http://womma.org/pages/2005/06/dr_chris_dellar.htm
Thank you for your support!
WOMMA recently moderated a panel at a meeting of the Chicago Interactive Marketing Association (CIMA). Many of the big issues surrounding word of mouth marketing were covered, including the Honesty ROI and consumer respect. Panelists included Amy Gibby from eCRUSH, Lisa Bialecki from Edelman, and Coni Rechner from Discovery.com.
More info:
http://www.chicagoima.org
WOMMA members are promoting and teaching word of mouth best practices at the AD:TECH conference on July 11-12 in Chicago. WOMMA members save 20% on registration (use code GCH2P). Topics include:
- Creating a WOM Campaign in 5 Easy Steps
- Consumer Respect, Consumer Control, Consumer Trust and Marketers Learning to Live With It
- What Blogs are Teaching Us about the New Rules of Marketing
Members speaking include: AOL, Brand Autopsy, comScore Networks, Creating Customer Evangelists, Intelliseek, Ketchum Communications, Kimberly-Clark, Millward Brown, Motorola, Nielsen//NetRatings, Organic, Slack Barshinger, Sprint, Target Marketing, and The Phelon Group
See a full schedule:
http://www.ad-tech.com
Dr. Chrysanthos "Chris" Dellarocas
University of Maryland R.H. Smith School of Business
Dr. Dellarocas's work focuses on the study of online "word-of-mouth" communities and their impact on marketing, product development, and public opinion. He also studies the use of online reputation mechanisms as a trust-building device in electronic markets.
Working Papers
"Strategic Manipulation of Internet Opinion Forums: Implications
for Consumers and Firms." August 2004
"The Digitization of Word-of-Mouth: Promise and Challenges of Online Reputation Systems." October 2003.
"Cooperation Without Enforcement? A Comparative Analysis of Litigation and Online Reputation as Quality Assurance Mechanisms" (with Y. Bakos). March 2003
Register today for WOMMA's Measuring Word of Mouth Conference on July 13 in Chicago. All the top measurement experts will be there to talk about measuring, tracking, and quantifying the impact of WOM marketing.
Latest confirmed presenters include: NOP World, BuzzMetrics, Burson-Marsteller, Harvard Business School, Intelliseek, BIGresearch, CRM Metrix, ComBlu, Starcom USA, BzzAgent, Soapbox Marketing, Northeastern University, comScore Networks, StartSampling, The Phelon Group, Organic, Decision Analyst, George Silverman, Brandimensions, Future Now, Simmons, AOL, and Nielsen//NetRatings.
For full details, go to http://www.womma.org/metrics
WOMMA's Peter Waldheim recently spoke at the 2005 Nonprofit Leadership Summit in Denver. Part of WOMMA's commitment to spread word of mouth marketing beyond the corporate universe, Peter explained how non-profits
can use WOM techniques to improve fundraising, turn supporters into evangelists, and build long-term commitments.
WOMMA's Advisory Board convened for the first time last week. In a spirited conversation, the Advisory Board discussed various cooperative opportunities between the academic community and WOMMA's corporate members.
WOMMA's Advisory Board includes members from Northeastern University, Wharton, Harvard Business School, University of Wisconsin-Madison, Boston College, Yale, Duke University, Louisiana State University, and the Kellogg School of Management.
Check out the full advisory board at
http://www.womma.org/advisors.htm
We're proud to welcome the newest WOMMA members:
Thank you for your support!
PRESS RELEASE
What's the ROI on Word of Mouth Marketing?
"Measuring Word of Mouth" Conference Addresses Key Research Questions For the First Time
CHICAGO -- June 9, 2005 -- "Measuring Word of Mouth," the first-ever conference on measuring, tracking, and quantifying the impact of word of mouth marketing was announced by the Word of Mouth Marketing Association (WOMMA). More than two dozen leading market research experts, academics, and brand marketers will provide answers, debate issues, and present case studies at the conference.
The event will be held on July 13 in Chicago, in association with the AD:TECH conference scheduled for earlier that week. Full details are available at http://www.womma.org/metrics.
Marketers will learn how to measure the impact and ROI of word of mouth marketing, how to understand real-world conversations, and how to value the effect of word of mouth on their brand.
Measuring word of mouth has become increasingly imperative as more companies integrate word of mouth marketing into their core marketing mix. "Word of mouth marketing impacts all other forms of marketing," said WOMMA CEO Andy Sernovitz. "If you can't measure word of mouth, you can't effectively measure the rest of your marketing efforts, either."
This is a must-attend event for anyone involved in viral, buzz, word of mouth, evangelism, grassroots, and other customer-centered marketing tactics.
Answers to the six critical research questions
Presenters will address the key measurement questions marketers must answer to successfully use word of mouth marketing:
1. How do you track and measure word of mouth?
2. How do you prove the ROI of WOM?
3. How do you know which strategies work best?
4. How do you optimize messages so they will go viral?
5. Why do consumers become advocates or detractors?
6. How does WOM fit into your media plan?
Foremost experts gathering for the first time
Two dozen pioneers in the field will be presenting. Many experts have been tracking this topic, but this is the first time that they will all assemble to share their knowledge.
Confirmed presenters include: Harvard Business School, NOP World, BuzzMetrics, Intelliseek, BIGresearch, CRM Metrix, ComBlu, Starcom USA, Burson-Marsteller, BzzAgent, Soapbox Marketing, Northeastern University, comScore Networks, Start Sampling, The Phelon Group, and Organic.
Attendees will have personal interaction in small groups with the measurement gurus who are pioneering this field.
Original research unveiled
In addition to a full day packed with powerful presentations, WOMMA's Measuring Word of Mouth Conference will showcase dozens of new reports, original findings, and case studies -- many never before published or made public. Attendees will leave the conference with cutting-edge knowledge from the original source.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership. The association has more than 130 corporate members. Learn about WOMMA at http://www.womma.org.
If you're doing word of mouth marketing, you belong in the Word of Mouth Marketing Association. Join WOMMA to take advantage of our exclusive member benefits, and build your reputation as an industry innovator. Join today ».
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