November 2005
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LEARNING THE BASICS OF WORD OF MOUTH MARKETING:
NEW BASIC TRAINING SITE LAUNCHES
Practical hands-on advice via new blog, podcast, newsletter
CHICAGO, November 30, 2005 -- The Word of Mouth Marketing Association (WOMMA) has launched the first site devoted to teaching marketers how to use ethical word of mouth marketing techniques. Entitled Word of Mouth Basic Training (WOMBAT), the site features all-original content in a new blog, podcast series, and companion email newsletter. Everything can be found at http://www.womma.org/wombat.
WOMBAT showcases practical how-to's and case studies from noted industry experts. In its first week, Ketchum's Paul Rand and Intelliseek's Pete Blackshaw shared tips and advice on word of mouth issues while author Jackie Huba inaugurated the site's podcast series. Other top professionals, famous authors, respected analysts, and leading academics have pledged content that will be forthcoming on a weekly basis.
"WOMBAT is the definitive resource for anyone ready to learn how to do word of mouth marketing the right way," said WOMMA CEO Andy Sernovitz. "We have the industry's top experts providing concise, easy to follow how-to lessons."
Word of Mouth Education Site Essential
Word of mouth has exploded into the mainstream marketing mix. According to a recent eMarketer/WOMMA report, nearly half (43%) of all marketers plan to incorporate word of mouth into their marketing programs in 2006.
With so much interest in learning word of mouth, new content designed to teach how to do word of mouth marketing has become vital. WOMBAT delivers solid educational content in a friendly format.
Training Conference to Teach Word of Mouth Live
In addition to the new WOMBAT site, WOMMA recently announced the Word of Mouth Basic Training Conference to be held on January 19-20 at Disney's Coronado Springs Resort in Orlando, Florida. Featuring 60+ authors and speakers, 16 case studies, and 16 how-to sessions, attendees will learn word of mouth marketing up close and personal from the experts. More details can be found at http://www.womma.org/wombat.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 200 corporate members. Learn about WOMMA at http://www.womma.org.
PRESS CONTACT
Andy Sernovitz, CEO
Word of Mouth Marketing Association
312-335-0035
editor@womma.org
http://www.womma.org
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WOMMA is expanding its staff to accommodate our rapid growth, improve member benefits, and to continue to lead the cause of ethical, customer-focused word of mouth marketing.
Please help spread the word.
Job descriptions are here: http://www.womma.org/jobs
Nearly Half of All Online Marketers Engage in Word of Mouth Marketing Campaigns
New eMarketer report finds acceptance growing as measurements increase
-- WOMMA Members get this report for free (Click here) --
Learn more about the report
NEW YORK, NY (November 3, 2005) -- Word of mouth marketing, more than just the marketing buzzword du jour, is quickly becoming an indispensable tool, helping marketers turn good customers into their best advertisers.
eMarketer's new Word of Mouth Marketing report, published in association with the Word of Mouth Marketing Association (WOMMA), reveals a wealth of statistics and research that attest to the growth of word of mouth marketing.
The report finds that as word of mouth activity becomes more measurable, more marketers are apt to include it in their marketing budgets. "Word of mouth has always been there, and always been the thing that gets customers to buy," says Andy Sernovitz, CEO of WOMMA. "What's exciting is that marketers can finally do something to harness this power and measure the results. Word of mouth has moved from anecdotal to actionable."
After analyzing data from hundreds of sources and interviewing word-of-mouth marketing experts to measure the influence, effectiveness and extent of word of mouth marketing efforts, eMarketer estimates that nearly half of online marketers will engage in some form of word of mouth or viral campaign this year. eMarketer expects that a majority of digital marketers will use word of mouth next year.
"Word of mouth is the 'hidden statistic," says Geoff Ramsey, eMarketer's CEO and author of the Word of Mouth Marketing report. "No one has locked on to a defining statistic for word-of-mouth marketing before."
Key questions the Word of Mouth Marketing report answers:
- Why is word-of-mouth the hidden statistic?
- How many marketers are using word-of-mouth/viral campaigns, and what is driving this use?
- What consumer trends underlie and support the growth of word-of-mouth marketing, today, and tomorrow?
- Is there solid support data proving that consumers rely on word-of-mouth to make decisions about products, services, brands and places to shop?
- What are some guidelines marketers can use to successfully incorporate word-of-mouth strategies in their marketing plans?
The report also includes sections "Seven Tips for Successful Word of Mouth and Viral Campaigns" and "10 Reasons Why Word of Mouth Marketing is So Hot". For more information on the Word of Mouth Marketing report, contact eMarketer at www.emarketer.com and Word of Mouth Marketing Association at www.womma.org.
Learn more about the report
Get your members-only free copy
WORD OF MOUTH BASIC TRAINING CONFERENCE:
LEARN HOW TO BE A GREAT WORD OF MOUTH MARKETER
Industry pros to teach the basics of word of mouth, viral, buzz, and blog marketing
CHICAGO, November 1, 2005 -- The Word of Mouth Marketing Association (WOMMA) announced the Word of Mouth Basic Training Conference, to be held on January 19-20 at Disney's Coronado Springs Resort in Orlando, Florida. This is the first-ever event designed to teach marketers how to use word of mouth marketing techniques effectively and ethically.
The conference blog, agenda, speaker list, and more can be found at http://www.womma.org/wombat.
The Word of Mouth Basic Training Conference will provide a two-day showcase of word of mouth essentials, how-to's, issues, and case studies presented by the leading experts in word of mouth marketing.
Keynote speakers include Bob Garfield (Ad Age and NPR), Don Peppers (Peppers and Rogers Group), and Fred Reichheld (Bain & Co.).
Learn the 10 top word of mouth strategies
Attendees will learn the essential strategies and tactics of word of mouth marketing, including:
1. How to start a WOM campaign
2. How to create a WOM business plan
3. How to motivate your fans and advocates
4. How to stay ethical and out of trouble
5. How to create messages that travel
6. How to measure the ROI of WOM
7. How to create a viral campaign
8. How to use blogs and work with bloggers
9. How to get people talking
10. How to create experiences that people want to talk about
Conference brings top minds together
More than 50 amazing speakers -- including top industry professionals, famous authors, respected analysts, and leading academics -- will be featured at the conference.
Special interactive workshops will be conducted by noted authors Ed Keller and Jon Berry, co-authors of "The Influentials"; Jackie Huba, co-author of "Creating Customer Evangelists"; Douglas Atkin, author of "The Culting of Brands"; and George Silverman, author of "The Secrets of Word of Mouth Marketing."
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 200 corporate members. Learn about WOMMA at http://www.womma.org.
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