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New Members: 5 More Companies Join WOMMA
Even more companies have joined WOMMA. Welcome to:
* Harris Interactive
* UBS
* Ogilvy Public Relations Worldwide
* PrintingforLess.com
* Microsoft
We thank everyone for their support!
June 2006
← May 2006 | WOMMA News Blog Home | July 2006 →
Spreading the Word: Who's who and what's what
It's been a busy week for acquisitions. First, congratulations to DAVE NEUPERT and the M80 team on the firm's acquisition by WPP's GroupM ... Congratulations also to WOMMA Advisor DAVID TETEN, whose firm Teten Executive Recruiting was acquired by Accolo ... BtoB magazine featured a plethora of WOMMA members in last week's issue. First off, many thanks and kudos to GARY SPANGLER of DuPont, who wrote an opinion piece about WOM and ethics that's a must-read. The publication also ran a story about broader piece about WOM's momentum in the BtoB space, featuring quotes from Gary DuPont, JOE CHERNOV of BzzAgent, and MAX KALEHOFF of Nielsen BuzzMetrics.
Link roundup:
M80 press release
Teten press release
BtoB story #1
BtoB story #2
Know a member who's bursting with buzz? Let us know! Email
editor@womma.org.
NEXT TELECONFERENCE: June 28 "WOM on Broadway and in Primetime"
WORD OF MOUTH WEDNESDAYS:
Expert WOM Lessons by Phone
>> Next Wednesday, June 28, at 12pm ET
" WOM on Broadway and in Primetime"
Featuring:
* Warren Ackerman, Affinitive
* David Neupert, M80
* Learn how "Family Guy" came back to TV using WOM
* Learn how "AltarBoyz" became a WOM-fueled Broadway hit
* Working with fans, communities, and advocates
>> Register at http://womma.org/telecon.htm
WOMBAT 2: Special Thanks, Read the Latest Updates
WOMMA's Word of Mouth Basic Training 2 conference is now in the books! We've received some fantastic feedback so far and can safely call it a successful event.
Our very special thanks to all the WOMBAT 2 sponsors, speakers, and attendees. We couldn't have done any of it without you.
Check out the WOMBAT blog for all the latest conference updates and write-ups.
Read the blog:
http://womma.org/wombat
Catch WOMBAT 2 Live Updates on the Blog
Couldn't make it to WOMBAT 2? We're blogging it! Come to the WOMBAT blog for write-ups on speakers, how-to's, case studies, and other conference goings-on. We've asked three fantastic writers -- Jennifer Nastu, Marianne Richmond, and Olivier Blanchard, to cover the event, so don't miss it!
Read the blog at:
http://www.womma.org/wombat
Release: WOMMA Announces Officers to Lead New Board of Directors
FOR IMMEDIATE RELEASE
PRESS CONTACT
Michael Rubin, Director of Content and Programs
Word of Mouth Marketing Association
312-335-0035
editor@womma.org
http://www.womma.org
WORD OF MOUTH MARKETING ASSOCIATION ANNOUNCES OFFICERS
TO LEAD NEW BOARD OF DIRECTORS
CHICAGO, June 19, 2006 -- The Word of Mouth Marketing Association (WOMMA) is pleased to announce the election of officers to lead its Board of Directors.
Ed Keller, CEO of The Keller Fay Group, will lead the Board as President. Other officers include:
* Scott K. Wilder, Vice President; Group Manager, Intuit
* Rick Murray, Treasurer; President, me2revolution, Edelman
* Jackie Huba, Secretary; Author, Church of the Customer
Electing the officers was among the first orders of business for the recently-elected WOMMA Board of Directors. Comprised of WOMMA members from major brands, marketers, agencies, researchers, word of mouth specialty firms, and top experts, the Board and officers represent the wide diversity of companies that have embraced the consumer-driven power of word of mouth marketing.
"The election of a new Board and officers represents an important milestone for the word of mouth marketing industry," says Keller. "I am honored to have the opportunity to work with this talented group of directors to help ensure that WOMMA, and the word of mouth industry, will continue to grow, prosper, and provide a channel for the consumer's voice to be at the center of marketing."
WOMMA's Board of Directors include:
* Ed Keller, President; CEO of The Keller Fay Group
* Scott K. Wilder, Vice President; Group Manager, Intuit
* Rick Murray, Treasurer; President, me2revolution, Edelman
* Jackie Huba, Secretary; Author, Church of the Customer
* Dave Balter, CEO, BzzAgent
* Pete Blackshaw, CMO, Nielsen BuzzMetrics
* Idil Cakim, Director, Burson-Marsteller
* Laurent Flores, CEO, crmmetrix
* Virginia Miracle, Director of Word of Mouth Marketing, Brains on Fire
* Ann Moravick, President & CEO, Rowland Communications Worldwide
* Jim Nail, CMO, Cymfony
* Paul Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
* Gary Spangler, E-Business Leader, Electronics and Communications Platform, DuPont
* Jamie Tedford, SVP, Media and Marketing Innovation, Arnold Worldwide
* Michael Wiley, Director, New Media, GM
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 275 corporate members. Learn about WOMMA at http://www.womma.org.
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WOM Wednesday Teleconference Recap -- Creating a Best-Seller Using WOM
For WOM Wednesday #10, WOMMA hosted a teleconference with two experts on using WOM to launch their books into the best-selling stratosphere -- Greg Stielstra, author of PyroMarketing and the marketing guru behind Rick Warren's Purpose Driven Life and Bryan Eisenberg, author of the new book Waiting for Your Cat to Bark? and co-founder of Future Now. Both authors shared insights into creating a best-seller, stressing methods and techniques that go beyond sales such as giving content away and finding key readers who could talk about the book with their friends.
Featured speakers:
Greg Stielstra, Author, PyroMarketing and VP, Marketing, Thomas Nelson Publishing
Bryan Eisenberg, Author, Waiting for Your Cat to Bark and Co-Founder, Future Now
Topics and URL's referenced during the call:
Waiting For Your Cat to Bark?
Chapter-by-chapter review and commentary on Waiting for Your Cat to Bark
PyroMarketing home
Connect with other Pyromaniacs via Frappr
Thomas Nelson
Future Now
Here's what Greg and Bryan are reading now:
Sync: The Emerging Science of Spontaneous Order by Steven Strogatz
Stumbling on Happiness by Daniel Gilbert
The Ultimate Question by Fred Reichheld
Register to sign up for upcoming WOM Wednesday Teleconferences
Release: WOMMA Launches Definitive Site Devoted to Word of Mouth Research and Measurement
FOR IMMEDIATE RELEASE
PRESS CONTACT
Michael Rubin, Director of Content and Programs
Word of Mouth Marketing Association
312-335-0035
editor@womma.org
http://www.womma.org
WOMMA LAUNCHES DEFINITIVE SITE DEVOTED
TO WORD OF MOUTH RESEARCH AND MEASUREMENT
Experts contribute to new research blog and newsletter
CHICAGO, June 5, 2006 -- The Word of Mouth Marketing Association (WOMMA) has launched the first site devoted solely to the field of word of mouth (WOM) research. Featuring a new blog and email newsletter, the WOM Research site is the definitive resource for both marketers and academics seeking the latest information on word of mouth measurement and metrics. Everything can be found at http://www.womma.org/research.
The new site features new content designed to help introduce WOM research to a wider audience. In addition to the latest research reports, surveys, and data, the WOM Research blog also features original contributions from leading academics and market research experts such as Idil Cakim of Burson-Marsteller, Laurent Flores of crmmetrix, Ed Keller of Keller Fay Group, Dina Mayzlin of the Yale School of Management, Gary Stein of AMMO Marketing, and more.
In addition to the blog, the companion email newsletter delivers the latest data on measurement and metrics. To subscribe, go to http://www.womma.org/newsletters.htm.
"We finally have tools and metrics to be able to measure consumer sentiment both online and off," said Ed Keller, CEO of Keller Fay Group and Co-Chair of the WOMMA Research and Metrics Council. "Everyone is hungry for more data and insight in order to learn how word of mouth really works, and better understand how to become a part of the consumer conversation."
WOMMA Conference to Feature WOM Research
In addition to the new WOM Research site, WOMMA has also announced the Word of Mouth Basic Training 2 Conference to be held on June 20-21 in San Francisco. Measurement and research will form a significant part of the agenda, with research experts on hand from BIGresearch, Biz360, Informative, Keller Fay Group, Millward Brown, MotiveQuest, Starcom, VoodooVox, and Umbria. More details can be found at http://www.womma.org/wombat2.
WOM Research Resources Essential
As word of mouth marketing has continued to explode into the mainstream marketing mix, the demand for new resources and data has become essential. According to eMarketer, 43% of all marketers will incorporate word of mouth into their marketing programs in 2006.
The blog and newsletter builds on and supports the work begun by WOMMA's Research and Metrics Council, the pioneering group which has laid the groundwork for the growing field of WOM research. In just over one year, the Council published a 225-page book of papers on the topic, established a set of common terms and definitions, and held the first Measuring Word of Mouth conference.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 275 corporate members. Learn about WOMMA at http://www.womma.org.
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