Help save "word of mouth marketing" at Wikipedia. A proposal has been made to close the Wikipedia entry for "word of mouth marketing" and subsume it into the larger entry for "viral marketing". Viral is a marketing technique of word of mouth equally valid with others such as buzz, grassroots, evangelism, and more.
So we're spreading the word and asking your help. Go to the Wikipedia entry and contribute to the discussion. Let's show everyone what good positive WOM can do.
Special thanks to Gary Spangler of DuPont for bringing this to our attention.
>> GO TO: Wikipedia page on word of mouth marketing
On the first day of WOMBAT 2, we tried something that (as far as we know) hasn't been done before. We asked 10 word of mouth practitioners and experts to share a WOM idea that could be implemented tomorrow. The only catch? Each panelist had to introduce the idea and present some examples of how to make it work -- in one minute.
Our special thanks to Jim Nail of Cymfony for doing an absolutely masterful job as the moderator. Special thanks also to our contributors, who included:
* Warren Ackerman, Affinitive
* Julian Aldridge, AMMO Marketing
* Perry Allison, Alloy
* Keith Bates, Keith Bates & Associates
* Maxine Friedman, Brandimensions
* Allison Gower, qtags
* Brad Herbst, HypeCouncil
* David McInnis, PRWeb
* Patrick Rooney, Expand Communications
* Betsy Smith, TechSmith
By popular demand, we are making the handout available. Feel free to download and share.
>> GO TO: Download the paper
Even more companies have joined WOMMA. Welcome to:
* Yahoo!
* Techdirt Corporate Intelligence
* SimpleFeed
* SPSS
* Porter Novelli
We thank everyone for their support!
SPEECH! SPEECH! It seems like everyone is winning awards these days.
* Congratulations to CHRIS BAGGOTT of ExactTarget has been named one of the best bloggers in MarketingSherpa's Top 10 Best Blogs & Best Podcast of 2006 Readers' Choice Awards. Chris' blog, Email Marketing Best Practices, won the "Best Blog on Email Marketing" category. According to MarketingSherpa's editors, he got the highest "excellent" percent rating out of all 107 nominated blogs across 11 categories. Congratulations, Chris!
* Kudos to the team at PRINTINGFORLESS.COM for being named the Best Customer Service Organization in the Business Services category at the 4th Annual American Business Awards
* Felicitations et travail gentil to MARK COX and Lawton eMarketing for winning the gold at the Cannes Cyber Lion Festival in recognition of amBX, Games Break Out
* And finally, congratulations also to PERRY ALLISON of Alloy Media + Marketing on her promotion as the newly-created position of VP of Word of Mouth Marketing.
Know a member who's bursting with buzz? Let us know! Email editor@womma.org.
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