September 2006
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Tackle large industry issues as well as smaller, project-focused tasks when you join a WOMMA group. Give us just two hours a month and we'll give you the chance not only to build an entire industry, but also to build an impressive resume within the growing word of mouth world.
We need dedicated volunteers for our:
* Blogger Relations Task Force -- drafting guidelines for marketers to help them forge ethical relationships with bloggers.
* Viral/Social Network Disclosure Task Force -- exploring issues related to marketers' involvement in user-generated media environments.
* Ethics Council -- drafting toolkits and guidelines for ethical word of mouth marketing.
* Communications Council -- participating in WOMMA's media relations program and becoming official industry spokespeople.
* Membership Council -- helping spread word of mouth about WOMMA to new and prospective members.
* Data Anthology Task Force -- compiling a "greatest hits" collection of word of mouth facts and figures for easy member use in reports and presentations.
Click here to sign up
Help us plan our next event! WOMMA Summit 2 is Dec. 11-13 in Washington, D.C., and we need your help to assemble the best speakers on the best topics possible.
Take our latest events survey
We need interesting, dynamic speakers for our December event. We're looking for word of mouth presentations on:
* Ideas and issues
* Real brands
* Solid data and results
Please note that vendor presentations are unlikely to be selected without your client on stage with you.
Tell us what our members should be discussing, and why you're the person to get them talking:
Sign up here
Join us Wednesday, Sept. 27, at noon EST for an exclusive teleconference on viral video. We'll be discussing WOMMA's actions and important issues surrounding LonelyGirl15 and marketers' involvement in consumer-generated media environments.
Dial in Sept. 27 at noon EST to participate.
Number: 1-512-225-3050
Code: 495675#
--> OMMA Conf. & Expo: 9/25, NY, save $200
--> PROMO Live: 10/10-10/12, Chicago, save 10%
--> Mid Market eTail: 10/30-11/1, San Francisco, save 10%
--> Forrester's Consumer Mktg. Forum: 11/20-11/21, London, save 15%
--> CtoC Marketing and Advocacy: 12/6, London, save 10%
Learn more
By now you've probably heard about the controversy surrounding LonelyGirl15 and her YouTube video blogs. It is important to note that this situation isn't actually a word of mouth marketing issue -- there was no marketing involved, after all. Still, it has heightened sensitivities to the always-important issue of disclosure.
Marketers must go above and beyond in order to prevent confusion or deception. Important concepts:
1) WOMMA's rules of open disclosure apply to all businesses using viral video and social networks for marketing purposes.
2) WOMMA supports flexibility in disclosure in order to accommodate creative freedom.
3. The "Honesty of Identity" rule in WOMMA's Ethics Code applies to all situations in which marketers are using media that is normally understood to be consumer-generated.
WOMMA has been quick to respond to the issue and we're on the job:
1) We are forming a Viral Video/Social Networks Disclosure Task Force. Email greg@womma.org to participate.
2) WOMMA will be issuing a formal position paper next week.
3) We have scheduled a teleconference next Wednesday, Sept. 27, at noon EST to bring everyone up to speed on the issue. Dial in at 1-512-225-3050 and enter code 495675# to participate.
Director Michael Wiley has moved to Edelman from GM. Per WOMMA Bylaws, a company may only hold one seat on the WOMMA Board of Directors. As such, Michael has stepped down as a Director. In his place WOMMA welcomes Zane Safrit of Conference Calls Unlimited, who was elected as an Alternate Director in May 2006 by the Nominating Committee. Congratulations to both Zane and Michael on their new opportunities!
Even more companies have joined WOMMA. Welcome to:
Staples, PR Newswire, ID Society, R/GA and Publicis Dialog USA.
We thank everyone for their support!
WOMMA was mentioned recently in InformationWeek, the New York Times and the Des Moines Business Record ... Congratulations to Member Gary Stein of Ammo Marketing, who has a new baby ... Congratulations to Member John Moore of Brand Autopsy on his new book, "Tribal Knowledge."
Learn more (InformationWeek)
Learn more (New York Times)
Learn more (Business Record)
Learn more (Amazon.com)
Are you speaking at a conference? Quoted in the press? Making a change at work or at home? Tell us about it and we'll spread the word! Email editor@womma.org.
--> OMMA Conference & Expo: 9/25, NY, WOMMA members save $200
--> Mid Market eTail 2006: 10/30-11/1, San Francisco, WOMMA members save 10%
--> Forrester's Consumer Marketing Forum: 11/20-11/21, London, WOMMA members save 15%
Learn more:
http://www.womma.org/events.htm
Even more companies have joined WOMMA. Welcome to:
Competitrack, c3design, ASAE & The Center for Association Leadership, Eventive and Career Vision.
We thank everyone for their support!
Every few months, we send our members a care package full of exciting books, recordings and other promotional materials. If you'd like to sponsor our next mailing -- and reach our members with your marketing materials -- email editor@womma.org. Because WOMMA does not rent out its member list, this is the best and only way to reach the industry's smartest movers and shakers!
WOMMA has a new managing editor, Matt Alderton, and a new web producer, Addam Wassel. Matt joins WOMMA from Chicago-based Imagination Publishing, while Addam comes to WOMMA from Inphonic Inc. in Washington, D.C.
WOMMA has a brand new office in downtown Chicago. Our new address and phone number:
65 E. Wacker Place, Suite 500
Chicago, IL 60601
312-853-4400
WOMMA hosted WOMBAT 2 June 20-21 in San Francisco with more than 400 attendees and more than 70 of the industry's best speakers. If you missed it -- or just want to relive it -- you're in luck: The WOMBAT 2 CD includes a wealth of case studies, how-tos and keynotes -- everything you need to be a better word of mouth marketer! Order online at http://www.womma.org/wombat2/audio.htm.
Help us plan our next event! WOMMA Summit 2 is Dec. 11-14 in Washington, D.C., and we need your help to assemble the best speakers on the best topics possible.
Take our latest events survey at:
http://www.surveymonkey.com/s.asp?u=53582584588
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