June 2007
← May 2007 | WOMMA News Blog Home | July 2007 →
Chicago, IL (PRWEB) June 27, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced the kickoff of its second annual Wommie Awards competition. Designed to recognize amazing word of mouth campaigns and the smart people who create them, the Wommie Award has quickly become the coveted accolade for word of mouth marketers. WOMMA is inviting member companies to wow it with their greatest word of mouth marketing successes; the best of the best will be rewarded with a Wommie Award.
Wommie Award winners -- to be chosen by a peer review panel -- will be publicly recognized at WOMMA's upcoming Word of Mouth Marketing Summit, taking place Nov. 14-15 in Las Vegas. There, awardees will have the opportunity to present their case studies to a room full of the industry's most prominent experts during the Wommie Awards Ceremony. For more information about the Word of Mouth Marketing Summit, visit www.wommasummit.com.
Qualifying for a Wommie Award is easy: Any WOMMA member company that submits a word of mouth marketing campaign to WOMMA's Case Studies Library before the Sept. 1 deadline is eligible for an award. WOMMA's Case Studies Library is a "how-to" resource intended to showcase the different types of word of mouth marketing, to demonstrate a diversity of word of mouth marketing techniques, and to provide an educational resource for practitioners in this dynamic industry.
"Today, the term 'word of mouth' marketing encompasses an increasingly wide variety of marketing programs and techniques," said Amanda Van Nuys, co-chair of WOMMA's Communications Council and Executive Director of Corporate Marketing at Organic Inc. "WOMMA's Case Study Library provides an important, centralized place to learn more about what really works from the best WOM practitioners. And, the Wommie Awards -- representing the freshest thinking from the Case Study Library -- is sure to inspire and catalyze the entire word of mouth marketing industry."
WOMMA's Case Study Library is open for submissions year-round. The case studies within the library provide a great resource for both member and non-member companies who want to learn more about how to put word of mouth marketing to work for them. The Wommie Award is presented annually to companies that demonstrate a unique flair in executing an ethical word of mouth marketing program. Past Wommie Award winners include Brains on Fire, The Coca-Cola Company, Hass MS&L, and Yahoo!.
For more information or to submit your case study, visit www.womma.org/casestudy.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at www.womma.org.
CONTACT:
Shannon Stairhime
Editorial & Content Manager
Word of Mouth Marketing Association
312-853-4400
Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that has you back in the office implementing what you've learned the very same day.
This is a great way to meet like-minded word of mouth marketers in your area -- and the bargain price makes it perfect for junior staff, as well as experienced WOM aficionados.
>> WOM: Learn It, Do It Series
WOM in the City
July 12 | New York, NY
-------------------------------
We're bringing our WOM smarts to the Big Apple. Join WOMMA and our member-company sponsors GfK Custom Research North America and the 92nd Street Y for an educational course on word of mouth marketing.
Give Me a Capital W-O-M
July 24 | Washington, D.C.
-------------------------------
Join WOMMA and member-company sponsor Ogilvy Public Relations Worldwide in our nation's capital for a WOM marketing educational extravaganza. We've got the stuff you need to know, and we're bringing it to you.
WOM on the West Coast
August 15 | Seattle, WA
-------------------------------
WOMMA is hitting the road and heading for the West Coast. Join us and member-company sponsors Cole & Weber United and Visible Technologies along with sponsor Zaaz as we cover all the basics of word of mouth in our educational, half-day session.
WOM in the City II
September 20 | New York, NY
-------------------------------
Join WOMMA and member-company sponsor GolinHarris as the WOM education road crew makes a return trip to NYC. We're giving East Coast word of mouth marketers a second chance to attend an information-packed, half-day session. Don't miss it!
Time is running out; register now and join us this Thursday, June 28. We're hosting a networking cocktail reception for Chicago-area word of mouth marketers -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us at Bubba Gump Shrimp Co. on Navy Pier.
This is your chance to relax, have a few drinks, and chat with your industry peers. There will be networking, libations, deal-making, and Cajun-style munchies, all brought to you courtesy of WOMMA member company and sponsor GfK Custom Research North America.
Where: Bubba Gump Shrimp Co., 700 E. Grand Ave.
When: Thursday, June 28, 5:30 p.m. - 7:30 p.m.
Cost: $75 for non-members, $50 for members
According to the November 2006 Chicago Tribune article, "Chicago Heart of Word-of-Mouth Ads," Chicago is a hotbed of word of mouth marketing activity. Come on out and have a drink with Chicago's who's-who in word of mouth marketing.
>> Space is limited. PLEASE RESERVE YOUR SEAT TODAY!
Get more details or RSVP now.
>> WOMMA members: We've got a great opportunity for you to drastically increase the value of your WOMMA membership -- and we're offering it at a bargain price.
Between now and Sept. 1, 2007, any WOMMA member company in good standing can upgrade to a Governing Membership for a single payment of $7,000 -- a savings of $3,000. Your new, upgraded membership will be good for 12 calendar months from the date of upgrade, and you will be eligible to enjoy the many benefits of being a Governing Member, including:
* One seat on the WOMMA Leadership Committee
* Two additional free listings in WOMMA's Speakers Bureau
(a $500 value)
* Free upgrade to a Featured listing in WOMMA's Buyers Guide
(a $895 value)
* Promotional opportunities, including:
- Prominent identification on all WOMMA member lists
- Annual profile article in the Action Items newsletter
- Promotion at a Governing Member table at WOMMA events
- Company logo on opening session slides at WOMMA events
* $1,500 annual credit toward a WOMMA conference sponsorship
* Attendance at a VIP Governing Member Reception at 2007 Summit
* Participation in Governing Member teleconferences
* Reserved seating at all WOMMA conferences
* Unlimited listings on the WOMMA Job Board
If you upgrade and we receive payment by Sept. 1, 2007, not only will you enjoy all of the benefits of being a Governing Member, you will receive:
* Two full registrations for the 2007 Word of Mouth Marketing Summit, taking place Nov. 14-15 in Las Vegas (a $1,990 value) or a reserved table for six at the deeply discounted rate of $3,600 (a savings of more than $2,300)
* A complete set of WOMMA's audio and print library (a $495 value)
To upgrade your WOMMA membership status today, contact Tarah Remington at tarah@womma.org
Last week WOMMA filed comments with the Federal Trade Commission in response to a recently posed series of pointed questions related to the use of endorsements and testimonials in advertising. Although the FTC's questions were prompted by advertising practices, there were clear and important implications for the word of mouth marketing industry.
In its submission, WOMMA described the marketing world's changing landscape, illustrated how the FTC's role as a regulatory watchdog is changing as a result, and emphasized that meaningful disclosure and transparency are essential to establishing consumer interest and trust and upholding integrity in the commercial marketplace.
Want to know more? To read WOMMA's filing, click here. Then, WOMMA member companies and invited members of the press can join us for a confidential briefing on:
* Information that the FTC is seeking
* The FTC's apparent motivation
* Purposes and strategy that are guiding our response
* What this means for your business in the future
Join Tony DiResta, Partner at WOMMA member company Reed Smith, and WOMMA for this important call on Thursday, June 28 at 2 p.m. EST. There is no charge for the call, but you must register to take part. To register, email ftccomments@womma.org.
Even more companies have joined WOMMA. Welcome to:
* Fizz
* ClickTools
* trnd GmbH
* Yum! Brands
* iFusion Marketing
We thank everyone for their support!
News by, about, and for WOMMA members:
* Congratulations to WOMMA member company Apple, which was awarded a Grand Effie Award for its "Get a Mac" campaign. The campaign, which achieved a market share growth of 42%, was recognized at the 39th Annual Effie Awards in New York City.
* WOMMA member companies Quicken Loans and Best Buy have partnered with WOMMA member company Yahoo! to offer their unique expertise on Yahoo! Answers. Through partnerships with companies such as Quicken Loans and Best Buy, Yahoo! Answers is supplementing its community's breadth of knowledge and allowing professionals with specific areas of knowledge to weigh in.
* WOMMA member company Dell recently announced plans to become the greenest technology company on the planet, a goal that includes a long-term zero carbon initiative. The company is currently fourth on Greenpeace's "Green Ranking" report of the technology industry.
* Ian McKee, CEO of WOMMA member company Vocanic, is Chairman of the Marketing to Youth: What Makes Them Click Conference, which is taking place in Singapore Aug. 13-14 and in Hong Kong Aug. 16-17. For details, click here.
* Sam Decker, WOMMA Board member and VP of Marketing and Products at WOMMA member company Bazaarvoice, was recently quoted in a MyCustomer.com article titled, "Everybody's Talking: How to Harness Word of Mouth Marketing."
* WOMMA member company Visible Technologies is among the 50 private companies chosen to present their business plans and showcase their technology at the 2007 Dow Jones Enterprise Innovations Conference, which is being held July 17-18 in Redwood City, Calif.
* On June 14, WOMMA member company PRSA (Public Relations Society of America) hosted the Silver Anvil Awards in New York City. The Silver Anvil, established in 1946, is awarded annually to "organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness."
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
Chicago, 6-21-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced its third annual Word of Mouth Marketing Summit, which is the official event for the word of mouth marketing industry. WOMMA also announced its annual Word of Mouth Research Symposium, the only conference focused on quantifying word of mouth marketing and finding the ROI, metrics, and benchmarks word of mouth marketers need.
WOMMA's Word of Mouth Marketing Summit and Research Symposium will take place in Las Vegas, Nov. 13-15, at the Rio All Suite Hotel and Casino, and will once again serve as the premier event for word of mouth marketers -- with a WOM 101 informational track designed specifically for word of mouth marketing novices, as well as more advanced issues- and trends-focused tracks to serve leading industry thinkers. To learn more, and to register now, visit http://www.wommasummit.com.
"Last year's Word of Mouth Marketing Summit brought nearly 600 of the industry's top marketers together, firmly establishing WOMMA's Summit as the official word of mouth event," said WOMMA Board member Virginia Miracle, Chair of WOMMA's Events Council and Director of Word of Mouth Marketing at WOMMA member company Brains on Fire. "The enormous surge in interest in social networks and online community-building make this year's Summit a top-priority event for everyone interested in learning more about marketing and social media."
WOMMA's Word of Mouth Marketing Summit is crammed with informative sessions that address this fast-changing industry, and will bring attendees up-to-date on the current state of the WOM world. At the Summit, WOMMA is slated to present a special focus paper comprised of BtoB word of mouth marketing case studies. The Research Symposium will kickoff the third installment in the growing anthology of word of mouth marketing research, "Measuring Word of Mouth, Vol. 3."
For event details, and to register, visit http://www.wommasummit.com.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.
CONTACT:
Shannon Stairhime
Editorial and Content Manager
Word of Mouth Marketing Association
312-853-4400
editor [at] womma [dot] org
Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that has you back in the office implementing what you've learned the very same day.
This is a great way to meet like-minded word of mouth marketers in your area -- and the bargain price makes it perfect for junior staff, as well as experienced WOM aficionados.
>> WOM: Learn It, Do It Series
WOM in the City
July 12 | New York, NY
-------------------------------
We're bringing our WOM smarts to the Big Apple. Join WOMMA and our member-company sponsors GfK Custom Research North America and the 92nd Street Y for an educational course on word of mouth marketing.
Give Me a Capital W-O-M
July 24 | Washington, D.C.
-------------------------------
Join WOMMA and member-company sponsor Ogilvy Public Relations Worldwide in our nation's capital for a WOM marketing educational extravaganza. We've got the stuff you need to know, and we're bringing it to you.
WOM on the West Coast
August 15 | Seattle, WA
-------------------------------
WOMMA is hitting the road and heading for the West Coast. Join us and member-company sponsors Cole & Weber United and Visible Technologies along with sponsor Zaaz as we cover all the basics of word of mouth in our educational, half-day session.
WOM in the City II
September 20 | New York, NY
-------------------------------
Join WOMMA and member-company sponsor GolinHarris as the WOM education road crew makes a return trip to NYC. We're giving East Coast word of mouth marketers a second chance to attend an information-packed, half-day session. Don't miss it!
For more information, or to register now, click here.
Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us at Bubba Gump Shrimp Co. on Navy Pier.
This is your chance to relax, have a few drinks, and chat with your industry peers. There will be networking, libations, deal-making, and Cajun-style munchies, all brought to you courtesy of WOMMA member company and sponsor GfK Custom Research North America.
Where: Bubba Gump Shrimp Co., 700 E. Grand Ave.
When: Thursday, June 28, 5:30 p.m. - 7:30 p.m.
Cost: $75 for non-members, $50 for members
According to the November 2006 Chicago Tribune article, "Chicago Heart of Word-of-Mouth Ads," Chicago is a hotbed of word of mouth marketing activity. Come on out and have a drink with Chicago's who's-who in word of mouth marketing.
>> Space is limited. PLEASE RESERVE YOUR SEAT TODAY!
Get more details or RSVP now.
>> Exclusive Member Benefit -- FREE Teleconference for WOMMA Members
This Wednesday, June 20, WOMMA is hosting a teleconference to discuss recent FTC action on marketing food to kids. We're focusing specifically on how this applies to word of mouth marketers, and the discussion will include next steps and advice.
This call is too important to miss, so we're offering it free of charge to our member companies. Sign up, dial in, and get the information you need.
Don't have the time to dial in? After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.
> This Wednesday, June 20, at noon EST -->
FTC Action on Marketing Food to Kids: A WOM Marketing Perspective
-----------------------------------------------------------------
You don't want to miss this teleconference! The FTC announced plans to subpoena major food and beverage manufacturers and restaurants, demanding details of their efforts to market food to kids. Because of the scope of the questions and implications for various types of media used to reach children, third parties who are not food, beverage, and quick-service restaurant businesses could be affected. In addition, with the FTC's announcement that it will be seeking data about "unmeasured media," the agency will be studying new media platforms and contemporary marketing techniques.
Join Tony DiResta, Partner at WOMMA member company Reed Smith and former Director of the FTC's Southeast Regional Office, as he brings us up to date on these important issues, offering next steps and advice for word of mouth marketers. In particular, he will help us understand the FTC subpoena process -- how confidential information is handled, for example. He will also focus on how the class action bar may be viewing this development and how responses could be improved to frustrate those potential plaintiffs. Finally, he'll bring us up to date on current thinking at the FTC about a "new marketing ecosystem."
Cost is FREE for WOMMA members, $60 for non-members.
Sign up now!
Remember what a difference WOMMA's Action Items newsletter made to your Monday mornings? Well, we've decided it's time to give Tuesday some WOMMA love.
Starting next week, WOMMA's Action Items will hit your inbox on Tuesday mornings, giving you a bit more time to clear the decks before we give you the WOMMA news you need to know.
Subscribe to our free email newsletters.
You know you've been meaning to brush up on your word of mouth knowledge. Summer's nearly in full swing; why not use the extra daylight to catch up on your WOM research reading? Put WOMMA's audio learnings on your iPod and listen to our amazing content while you tackle your commute, hit the grocery store, or do your daily cardio.
Now is the perfect time to bulk up your word of mouth marketing library. Add both volumes of "Measuring Word of Mouth" to your growing collection of word of mouth research, along with CDs of conference audio from the following WOMMA events:
* 2007 WOMBAT 3
* 2006 Word of Mouth Marketing Summit
* 2006 Research Symposium
* 2006 WOMBAT 2
* 2005 WOMBAT 1
* 2005 Word of Mouth Marketing Summit
* 2005 Measuring WOM Conference
* 2005 WOM vs. Advertising Conference
Order the "Everything!" Package and save $670 -- that's more than 50% off! Plus, WOMMA members save an extra 25%.
Visit the WOMMA Store and order the $495 "Everything!" Package.
News by, about, and for WOMMA members:
* Congratulations to WOMMA member company Burson-Marsteller, which received three SABRE awards for exceptional client work in 2006, including a Gold, a Bronze, and the "International Agency of the Year" Award.
* Anthony Schneider of WOMMA member company Peersuasion discussed word of mouth and online referral marketing on the panel "Marketing in the Digital Age" at the Center for Communications on April 5.
*Congratulations to WOMMA member company Slack-Barshinger, which received a Gold award at the 2007 Ex Awards for "Best Integrated Trade Show Campaign."
* Congratulations to WOMMA member company Citrix Systems Inc.'s Citrix Online division, which won Customer Interaction Solutions magazine's 2007 CRM Excellence Award for Citrix GoToAssist.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us at Bubba Gump Shrimp Co. on Navy Pier.
This is your chance to relax, have a few drinks, and chat with your industry peers. There will be networking, libations, deal-making, and Cajun-style munchies, all brought to you courtesy of WOMMA member company and sponsor GfK Custom Research North America.
Where: Bubba Gump Shrimp Co., 700 E. Grand Ave.
When: Thursday, June 28, 5:30 p.m. - 7:30 p.m.
Cost: $75 for non-members, $50 for members
According to the November 2006 Chicago Tribune article, "Chicago Heart of Word-of-Mouth Ads," Chicago is a hotbed of word of mouth marketing activity. Come on out and have a drink with Chicago's who's-who in word of mouth marketing.
>> Space is limited. PLEASE RESERVE YOUR SEAT TODAY!
Get more details or RSVP now.
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.
> Wednesday, June 13, at noon EST -->
Know Thy Customer: WOM Strategies to Uncover Customer Needs
------------------------------------------------------------
Find out how Higher One and The Phelon Group tapped into the power of word of mouth to find out what Higher One customers really wanted -- and then put that information to work to create stronger connections with current customers and repeatable programs for prospects. Featuring Sean Glass, CMO, Higher One and Steven Nicks, EVP of Client Services, The Phelon Group. (NOTE: This call was previously scheduled for May 16; previous registrations will be honored.)
> Wednesday, June 20, at noon EST -->
FTC Action on Marketing Food to Kids: A WOM Marketing Perspective -----------------------------------------------------------------
You don't want to miss this teleconference! The FTC announced plans to subpoena major food and beverage manufacturers and restaurants, demanding details of their efforts to market food to kids. Because of the scope of the questions and implications for various types of media used to reach children, third parties who are not food, beverage, and quick-service restaurant businesses could be affected. In addition, with the FTC's announcement that it will be seeking data about "unmeasured media," the agency will be studying new media platforms and contemporary marketing techniques.
Join Tony DiResta, Partner at WOMMA member company Reed Smith and former Director of the FTC's Southeast Regional Office, as he brings us up to date on these important issues, offering next steps and advice for word of mouth marketers. In particular, he will help us understand the FTC subpoena process -- how confidential information is handled, for example. He will also focus on how the class action bar may be viewing this development and how responses could be improved to frustrate those potential plaintiffs. Finally, he'll bring us up to date on current thinking at the FTC about a "new marketing ecosystem."
Cost is $20 for WOMMA members, $60 for non-members.
Sign up now!
Have a great WOM BtoB case study that you want to share with your industry peers, but don't have the time to write it up? Let us know. We'll arrange to interview you, and we'll write the case study for you. It's easy: Tell us your story, and we'll spread the word.
WOMMA and member companies Slack Barshinger and Keith Bates and Associates have teamed up to bring the word of mouth marketing industry the first ever WOM BtoB whitepaper -- a collection of case studies to demonstrate BtoB word of mouth in action. This is a great opportunity; step up and showcase your expertise in this high-demand area by submitting your WOM BtoB case study -- or contact WOMMA to set up an interview, and we can do the heavy lifting for you.
Have you done something WOM-worthy in the world of BtoB? We want to hear about it. For more information, or to submit your case study now, email us at editor@womma.org.
WOMMA members: You're affiliated with an organization that prides itself on establishing the ethical guidelines and tools you need to amplify and empower your customers' voices. Do your clients and customers know that when it comes to word of mouth ethics, your company is one of the good guys?
WOMMA's Member Recognition Kit makes it easy for you to fly the word of mouth marketing flag for your company and for you to promote your participation in WOMMA.
WOMMA's Member Recognition Kit includes:
* A member statement for your company website
* A PowerPoint slide for client and internal presentations
* Customizable press releases for new or renewing members
* A WOMMA membership logo you can use on sales materials, publications, and your company website
Each piece of WOMMA's Member Recognition Kit may be used at your discretion to:
* Publicize your WOMMA membership
* Demonstrate your company's dedication to the word of mouth marketing industry
* Announce your company's commitment to word of mouth marketing ethics
* Promote word of mouth as an important tool within the mainstream marketing mix
Take advantage of WOMMA's Member Recognition Kit today.
Even more companies have joined WOMMA. Welcome to:
* GSW-W
* Alec's Red House
* RavenTechnologies
* Bristol Builders
* Tiger Lily
We thank everyone for their support!
News by, about, and for WOMMA members:
* Congratulations to WOMMA member company Intuit's Consumer Tax Group, which won an award for Best Customer Commitment at the SSPA Star Awards in San Diego on May 8. The award was given based on Intuit's practice of Customer Driven Innovation -- getting customer input at every phase of the development process.
* Kelly Mooney, President of WOMMA member company Resource Interactive, was featured in the interview series "Word-of-Mouth Wisdom," which is hosted by WOMMA member company Bazaarvoice's President and CEO, Brett Hurt. In the interview, Kelly shared the top three lessons from her soon-to-be-released book, titled "The Open Brand."
* WOMMA member company WOWZA recently launched TweetVolume, a free, interactive web analytics tool. You can find it here.
* WOMMA member company R/GA recently opened an in-house digital studio. Steven Ford, Head of Production, is set to manage its day-to-day operations.
* Ed Keller, WOMMA Board President and CEO of the Keller Fay Group, and Laura Shuler, WOMMA Board Secretary and Chief Strategy Officer and President (U.S.) of Jack Morton Worldwide, presented a joint webcast, titled "New Research: Driving Word of Mouth Advocacy Among Business Executives," on June 6.
* Greg Fine, Vice President of Membership, will be leaving WOMMA at the end of the month to join the Association Forum of Chicagoland as Director of Communications & Marketing and Executive Editor of FORUM magazine. Greg has played a leadership role on the launch of WOMMA's Member Center, the creation of WOMMA's Buyers Guide, and has worked closely with WOMMA Task Forces on Internal Ethics Guidelines and International Membership. Greg's passion and commitment to WOMMA's members will be missed. We wish him all the best in his new endeavor.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
Have a great WOM BtoB case study that you want to share with your industry peers, but don't have the time to write it up? Let us know. We'll arrange to interview you, and we'll write the case study for you. It's easy: Tell us your story, and we'll spread the word.
WOMMA and member companies Slack Barshinger and Keith Bates and Associates have teamed up to bring the word of mouth marketing industry the first ever WOM BtoB whitepaper -- a collection of case studies to demonstrate BtoB word of mouth in action. This is a great opportunity; step up and showcase your expertise in this high-demand area by submitting your WOM BtoB case study -- or contact WOMMA to set up an interview, and we can do the heavy lifting for you.
Have you done something WOM-worthy in the world of BtoB? We want to hear about it. For more information, or to submit your case study now, email us at editor@womma.org.
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.
> Wednesday, June 13, at noon EST -->
Know Thy Customer: WOM Strategies to Uncover Customer Needs
------------------------------------------------------------
Find out how Higher One and The Phelon Group tapped into the power of word of mouth to find out what Higher One customers really wanted -- and then put that information to work to create stronger connections with current customers and repeatable programs for prospects. Featuring Sean Glass, CMO, Higher One and Steven Nicks, EVP of Client Services, The Phelon Group. (NOTE: This call was previously scheduled for May 16; previous registrations will be honored.)
Cost is $20 for WOMMA members, $60 for non-members.
Sign up.
WOMMA's original research anthology, "Measuring Word of Mouth Vol. 1," was a huge success. The first ever collection of word of mouth surveys and studies, it's still selling today. In fact, it is in its second printing. And its follow-up, "Measuring Word of Mouth Vol. 2," is flying off our shelves.
Now is the perfect time to add both volumes of "Measuring Word of Mouth" to your growing collection of word of mouth research. When you do, you'll save. Buy both books, along with copies of conference audio from WOMMA's 2006 Measuring Word of Mouth Conference and 2006 Research Symposium, and get $179 off the cost of all four! WOMMA members save an extra 25%.
Together, "Measuring Word of Mouth" Volumes 1 and 2 offer 400+ pages of all the best numbers, data, and measurements on word of mouth marketing techniques and trends. Collectively they contain more than 40 exclusive research papers, including award-winning contributions from The Keller Fay Group, Echopinion!, and BzzAgent.
Visit the WOMMA Store and order the WOM Research Special.
WOMMA member companies are the trusted source for word of mouth marketing services. When you start your next word of mouth marketing campaign, turn to WOMMA's Buyers Guide first to find your partner in WOM.
WOMMA member companies are:
* Dedicated to the word of mouth marketing industry
* Committed to word of mouth marketing ethics
* Confident that word of mouth marketing is the best way to ethically amplify consumer voices
* Devoted to growing an industry where the consumer is in control and companies listen
* The "good guys" in word of mouth marketing
Start your search today.
>> WOMMA member companies: If you haven't done so already, be sure to fill out your free Basic Listing in WOMMA's Buyers Guide.
Even more companies have joined WOMMA. Welcome to:
* Carfax
* Peersuasion
* Foghound
* Adfero Group
* Guardian News & Media
We thank everyone for their support!
News by, about, and for WOMMA members:
* WOMMA member company AOL recently tapped John Burbank, formerly VP of Marketing at AT&T, as its new chief marketing officer.
* Richard Edelman, Global CEO of WOMMA member company Edelman, gave a keynote speech in Toronto about the future of public relations on May 30 at Mesh 2007, Canada's web conference.
* John Bell, Director of Global 360 Digital Influence Team at WOMMA member company Ogilvy PR, and WOMMA founding CEO Andy Sernovitz, CEO of WOMMA member company GasPedal, will be speaking at a PR News Webinar, titled "Word of Mouth Marketing and PR: Next Practices for You and Your Team," on June 20.
* Joe Chernov of WOMMA member company BzzAgent was featured in a "Buzzcast" interview on the blog "Emmanuel Vivier /// Blog & Buzz Marketing." The interview can be found here.
* In May, WOMMA member company Campbell-Ewald launched a non-traditional campaign for Cintron Beverage Group. The campaign includes a viral video component and an aggressive word of mouth push to influential blog sites.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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