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Don't miss this event if you want to know how
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The Big IdeasWOM vs. Advertising Consumers in Control Measuring ROI Amazing SpeakersSeth Godin Keynote Real Case StudiesWOM 101Work with the Masses Create WOM Messages Learn WOM Tools Proving the ROI
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Consumers are in Control:
That's the Good News
Reality check: Consumers are in control. They ignore canned ads, reject phony messages, and will spread a message about your brand in spite of your best efforts to stop it or control it. That's the good news.
Here's the better news: Smart marketers are revitalizing advertising by building new, positive, two-way relationships between themselves and the public. The results: Superstar brands, die-hard fans, extreme customer loyalty, and a revitalized industry.
WOMMA's Word of Mouth vs. Advertising Conference: Consumers In Control is your chance to discover why WOM is changing advertising and learn new strategies on how to deal with it.
Who's Going to Be There
The best minds in the business, all connecting and participating. WOM marketing experts from major brand marketers. Viral marketing masters. Bloggers. Grass roots organizers. Researchers, tacticians, professors, and pioneers. And lots of smart people who have developed unique ways to reach out and understand their customers.
A Focused Agenda Featuring Diverse Speakers
We've created a focused agenda with an unusual diversity of speakers and panelists. You'll meet the experts who have mastered word of mouth and get a chance to ask questions up close and personal. No aloof speakers who walk out the door when they're done -- just the right people getting together to learn and share.
Enthusiastic Testimonials From Recent WOMMA Events
The first WOMMA summit was one of the most impactful conferences I have ever attended. The event brought professionals from a wide variety of fields together to share knowledge, best practices and spread the word about the dynamism of word of mouth. -- Idil Cakim, Burson Marsteller
A first-class information-packed event with lively, relevant and intelligent discussions! I was particularly impressed by the quality of people that this meeting attracted. -- Emanuel Rosen, Author, The Anatomy of Buzz
I’m a better, more knowledgeable marketer for attending the WOMMA Summit 2005. The Conference gave me access to not only listen to the leading WOM thought-leaders, but also the opportunity to interact with them. Through the keynote speeches, main room presentations, and breakout sessions, the conference covered both the art of WOM and the science of WOM. Time well spent for this WOM evangelist. -- John Moore, Brand Autopsy
You provided inspirational leadership around developing things like ethics and making people see this can be big. I took away many inspirational ideas, quotes, and questions to think about. -- Paul Rosenfeld, Intuit
What a life-changing experience the WOMMA Summit was for me! In my life as a marketer of live entertainment, I've had to rely on word-of-mouth marketing to circumvent small budgets, but it really has never coalesced for me into a full-blown strategy until this Summit. Kudos to all of you who put in on -- I'll be waiting eagerly for the next installment. -- Nancy Akers, Texas Arts Marketing Network
Totally awesome. I learned more, and made more good contacts, in those two days than I have in the past four years of total immersion in the topic of WOM! -- Keith Bates, Keith Bates & Associates, Inc.
What an excellent kickoff to the future of Word of Mouth! As an entrepreneur with a new start-up venture, I have spent a lot of time trying to embrace the power of the customer to make our business a better place to be. This conference really hit the spot in bringing it all together and I hope to be able to bring my own case study to next year's conference. My kimono's flapping in the wind. -- Laura Bennett, Embrace Pet Insurance
This was truly a historic event!! Our company has been involved in the strategic use of word of mouth marketing for almost 9 years and the WOMMA Summit was a valuable opportunity to hear what many other cutting edge companies have been doing in this ever-growing segment. -- John Finegan, Beck Ag Com
I thought overall it was an excellent experience. The schedule was daunting, but well worth the investment . . . I would give the conference an "A". -- Walter Good, Epicenter Marketing
#1 best thing - The vision. My thanks to all who gave freely of WOM ideas that worked well for both the customers and the company. I was VERY pleased with this first event and impressed that you pulled it off so fast. -- Mary Hunt, Interpret-Her
Wonderful summit! It was a great opportunity to confirm some of the things I've been thinking about for a while - and a lot of new things as well. -- Bill Robinson, Mennonite Mutual Aid (MMA)
The WOMMA Summit was the first industry event I have attended that had the challenge of both defining its industry as well as advancing its cause. It was successful on both fronts. It offered compelling speakers, an interesting mix of attendees, and, most importantly for an inaugural event, an open and candid forum to debate best practices. -- Brad Spirrison, Midwest Business Inc.
Thank you for everything you did to make the WOMMA conference so successful. Thanks for lining up such great panelists and for the fun, energetic way you oversaw the conference. I think it was a smashing success and I look forward to future conferences. -- Greg Stielstra, Zondervan
I’m still pumped! -- Kerry Stranman, MotiveQuest
The WOMMA Summit in Chicago was exceptional and one of the most productive I've attended in a long time. The quality of the speakers and the attendees made it professionally valuable and enjoyable to boot. Thanks again! -- Paul Battaglia, Slack Barshinger & Partners
This was by far the best conference I have attended in recent years. It was invaluable to be surrounded by so many seasoned marketing professionals that share the same passion, vision and enthusiasm for word-of-mouth marketing. We have already started applying the learnings and measurement tools to Allrecipes.com’s 2005 marketing initiatives. -- Esmee Williams, Allrecipes.com
I’ve been to a lot of conferences, but never have I seen more usable content fit into so short a time. It brought me and my organization face to face with the cutting edge of the marketing world. I can’t wait for WOMMA’s next event! -- Jon Gabriel, Cold Stone Creamery
