Anyone wondering how hot word of mouth marketing has become only needed to walk into WOMMA's Word of Mouth vs. Advertising conference in New York September 28 to get their answer.
The day-long gathering attracted a crowd of nearly 240 attendees from across the US, Canada, Japan, and around the globe -- and most were still in their seats when the last session ended at 6 p.m., a clear indication that the marketing and advertising world is hungry for information, insights, and case studies from the fast-emerging world of word of mouth.
WOMMA CEO Andy Sernovitz started things off with an overview of how word of mouth can work with advertising, noting that it amplifies, answers questions, and adds a seat at the advertising table for consumers who can now easily talk about products and the ads used to market them.
He went on to note that word of mouth changes advertising. With the Internet, mass participation in discussions about companies and mass dissemination of information are possible. It's no longer just one neighbor talking to another about a bad experience he had with his car --- it’s a blogger telling millions of people around the world. And what he says has permanence on the Net, unlike a passing comment made over the backyard fence.
Read the rest on our WOM vs. Ads blog...
Press/Blog Coverage
BusinessWeek
Adweek
Church of the Customer
OMMA Chief Marketer Blog
Matt Galloway, TheBasement
Pete Blackshaw
Brains on Fire
qtags
Daily Research News
Marketing to Women Online
Jon Gabriel, Cold Stone Creamery
Marc Sirkin, The Leukemia & Lymphoma Society
Corante BrandShift
Evan Kane, Realty Freak
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