Our Values
We rise to a higher level.
We believe that word of mouth marketers have a special relationship with consumers and must go above and beyond the normal expectations of marketing ethics and honesty.
We believe in honesty and transparency at all times.
- Honesty of relationship, opinion, and identity
- Respecting the rules of the forum
- Rising above the minimum requirements in privacy and permission
Children must be protected.
We have heightened ethical obligations involved in working with children.
Authenticity is the cornerstone of word of mouth.
The voice of the consumer is our medium. We amplify and facilitate true consumer opinion; we never pollute it in any way.