Embrace being a publisher. Insight inspires originality. Build momentum. These are just some of best-selling author and WOMMfest speaker C.C. Chapman’s content rules that can help bridge the gap between corporate blog to corporate publisher.
“Produce great stuff, and your customers will come to you,” Chapman writes in his book “Content Rules.” “Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules.”
Although simple in nature, the process of creating engaging and influential content on a daily basis is no easy task. Nevertheless, marketers who have the urge to share their thoughts, can gather relevant content that their audience cares about, and can disseminate it to their fans and beyond, have a distinct advantage not many companies can handle. That is the power of content.
At WOMMfest, the first ever coast-to-coast celebration of word of mouth marketing, C.C. will discuss his content manifesto that can make any company, no matter the size, front and center of your target audience.
Check out the full WOMMfest agenda here.