Blog

All Things WOMM
Things That Make Us Say Word – Text Plates

Text Plates: What if we could turn license plate numbers into contact numbers so we could text other drivers? This would be helpful if lights were left on, a car was blocking another car, or if you liked the way the driver was singing along to “Wannabe.”

Text Plates

GOAAAAL: Hockey fans always stay connected to their favorite team. Budweiser introduced a new device for fans to install in homes – a big red light that will sound off and light up when their favorite team scores a goal. The device connects to Wi-Fi and is configured by using an iPhone app.

Food Sharing: Each person in the USA throws away between 200 and 400 pounds of food each year – and in efforts to reduce that number, peer-to-peer food networks are sprouting up (do you like that food pun?). From connecting people to give away extra portions of a meal they’re cooking to an exchange that allows restaurants to give away unused food, people are making strides to lower the amount of waste:

The IKEA Effect: NPR’s science correspondent Shankar Vedantum explores this notion of “the IKEA effect” – the theory that sane people find beauty in chaos. Vendantum says, “what if it isn’t love that leads to labor, but labor that leads to love?”

Did You Know: The Iron game-piece in Monopoly is gone!? They’ve replaced it with a cat!

Author:
Andrew Rossi & Lauren Martiello
Creative Team
M Booth


This entry was posted on February 28th, 2013
Tags: Mbooth, Text Plates, Word Of Mouth, Word Of Mouth Marketing


Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Marketing Manager, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Oracle
Cliff Medney
Chief Creative Strategist, Flightpath