All Things WOMM
Things That Make Us Say Word – Text Plates

Text Plates: What if we could turn license plate numbers into contact numbers so we could text other drivers? This would be helpful if lights were left on, a car was blocking another car, or if you liked the way the driver was singing along to “Wannabe.”

Text Plates

GOAAAAL: Hockey fans always stay connected to their favorite team. Budweiser introduced a new device for fans to install in homes – a big red light that will sound off and light up when their favorite team scores a goal. The device connects to Wi-Fi and is configured by using an iPhone app.

Food Sharing: Each person in the USA throws away between 200 and 400 pounds of food each year – and in efforts to reduce that number, peer-to-peer food networks are sprouting up (do you like that food pun?). From connecting people to give away extra portions of a meal they’re cooking to an exchange that allows restaurants to give away unused food, people are making strides to lower the amount of waste:

The IKEA Effect: NPR’s science correspondent Shankar Vedantum explores this notion of “the IKEA effect” – the theory that sane people find beauty in chaos. Vendantum says, “what if it isn’t love that leads to labor, but labor that leads to love?”

Did You Know: The Iron game-piece in Monopoly is gone!? They’ve replaced it with a cat!

Andrew Rossi & Lauren Martiello
Creative Team
M Booth

This entry was posted on February 28th, 2013
Tags: Mbooth, Text Plates, Word Of Mouth, Word Of Mouth Marketing

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