All Things WOMM
#WOMMAChat on Feb. 14 – Amplifying WOMM

You’ve got WOMM: Now What?

As the word of mouth marketing association, it is widely known what marketing tactic we feel generates the most buzz for your company. When it comes to promoting a brand, many people take the conversation offline, which many brands seem to forget. However, when you combine both online and offline word of mouth, true advocacy is amplified.

Most companies today know that they must capture WOMM, but what comes next? Is it enough just to listen to it? To know it’s happening? Beyond that, how do brands track and manage WOMM? How do they optimize and generate more WOMM? How can they amplify the positive conversations that are occurring about their brand? All will be answered on our next #WOMMAChat with guest-host Amplifinity on Valentine’s Day, Thursday Feb. 14 at 11 A.M. CST/12 P.M. EST.

Join us for the chat or just follow along using the hashtag #WOMMAChat.


When: Thursday, Feb. 14 from 11 A.M. CST to 12 P.M. CST.

Hashtag: #WOMMAChat


Invitations Sent:

Throughout the chat, we’ll discuss a variety of topics including:

  1. How far can you take advocacy? What is appropriate to ask an advocate to do? Why?
  2. How do you measure the lifetime value of an advocate?
  3. Using your social platform, what kinds of programs have you run that sparked high engagement or surpassed your expectations?
  4. How do you measure the ROI of your social marketing/WOMM efforts? How do you use the data?
  5. What happens after you see positive WOMM and determined your ROI? How do you keep it going?

We’ll also be taking questions from participants, so now is your chance to tap the minds of some of the best the word of mouth marketing practitioners our industry has to offer.

Join us on Thursday, Feb. 14 and be sure to follow #WOMMAChat.

Jacob Hurwith
Marketing and Social Media Coordinator

This entry was posted on February 7th, 2013
Tags: Twitter Chat, WOMMA, Wommachat, Word Of Mouth Marketing

Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Social Media Strategist, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Cliff Medney
Chief Creative Strategist, Flightpath
Kate Newman
Account Executive, Social@Ogilvy
Natalie Staines
Director of Marketing, r2i
Julie Long
Student Ambassador/Blogger, West Virginia University IMC Graduate Program, West Virginia University
Anu Kher
Senior Account Executive, Affect
Eric Loy
Content Marketing Specialist, r2i
Jared Currier
Marketing & Analytics Manager, House Party, Inc.
Ryan Schram