All Things WOMM
Top 5 WOMM Trends for 2013

There is nothing more top of mind for marketers today than the power of word of mouth marketing. From global brands to mom and pop shops, these companies are enlisting their advocates to do the marketing for them. After all, consumers do trust their friends more than advertising. But, what else do these companies need to know about WOMM to make their 2013 strategies as successful as possible?

Join WOMMA President Suzanne Fanning and myself as we explore the “Top 5 Word of Mouth Marketing (WOMM) Trends for 2013” in a free webinar this Thursday, March 14 at 12 P.M. CST. The webinar will cover how marketers’ can effectively grow their businesses via WOMM with a deep dive into the top 5 trends:

  1. Unifying WOMM across Traditional and social channels
  2. How mobile impacts the WOMM mix
  3. How to formalize WOMM programs
  4. The role incentives play in WOMM programs
  5. How paid media can amplify WOMM initiatives

Don’t miss this opportunity to harness the powerful trend in service of your company’s marketing objectives.

Register for the webinar Today.


This entry was posted on March 12th, 2013
Tags: Word Of Mouth, Word Of Mouth Marketing

Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Marketing Manager, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Cliff Medney
Chief Creative Strategist, Flightpath
Kate Newman
Account Executive, Social@Ogilvy
Natalie Staines
Director of Marketing, r2i