All Things WOMM
The Community Manager Manifesto

The Community Manager is easily one of the most unique positions in the online communications industry today. There are countless variations of the job but little clarity on where it falls inside of an organizational structure.

In some organizations, the community manager is a senior level position, managing a number of other employees below them. In others, it might be considered an entry-level position, relegated to basic social management duties.

With the growth of the social enterprise, multiple conversations online in community manager discussion groups seem to suggest this need for a chat on how the community manager could evolve into a role of seniority within an organization, organized into a document of the collective thoughts from as many community managers as possible.

At SXSW, Tim McDonald, Natalie Rodic Marsan, and I were fortunate enough to facilitate a workshop with more than 60 community managers, brand marketers, and company executives around this very topic.

CM Session

We started by exploring the journeys of some great community minds like Meghan Peters of Mashable and Jenna Langer of Livefyre who were able to take the community manager mindset and carry that into senior roles in their respective organizations. We continued by brainstorming challenges that we all face in our roles today.

The theme of the workshop was “Open and ideal,” meaning that this was a judgment-free zone for all to candidly discuss their ideal solutions to these brainstormed challenges.

In the end, our collective efforts surfaced nine key areas that community managers can look to as measures of growth within their day-to-day, and evaluate any possible improvement that could be made within their own organization. 

We present, The Community Manager Manifesto

This document has been created to spark discussion, to improve and refine, and to educate non-community managers about the types of things CM’s are thinking about on a daily basis.

We want to continue to develop the role of the Community Manager together, so feel free to share this document, leave comments or critiques, and suggest edits and revisions based on your own personal beliefs and experiences. 

Nick Cicero
Lead Social Strategist

This entry was posted on April 30th, 2013
Tags: Community Management, Community Manager, Livefyre, SXSW

Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Social Media Strategist, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Cliff Medney
Chief Creative Strategist, Flightpath
Kate Newman
Account Executive, Social@Ogilvy
Natalie Staines
Director of Marketing, r2i
Julie Long
Student Ambassador/Blogger, West Virginia University IMC Graduate Program, West Virginia University
Anu Kher
Senior Account Executive, Affect
Eric Loy
Content Marketing Specialist, r2i
Jared Currier
Marketing & Analytics Manager, House Party, Inc.
Ryan Schram