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#WOMMChat: Power of Visual Storytelling on Aug. 15th

More than ever, customers are sharing photos and videos about brands and products on social networks. As this user-generated content in social media continues to grow, a question naturally arises of what marketers can do with this best asset. The content, which is a result of word of mouth from fans, influencers, brand ambassadors, and sponsored talent, is proving to be the most important marketing asset, just waiting to be used in a brand's digital marketing.

In on our next #WOMMAChat on Aug. 15th at 11 A.M CST/12 P.M. EST, we will discuss different aspects of visual storytelling driven by customers to drive word of mouth with our co-host ReadyPulse.

WOMMAChat

All are welcomed join. If interested, please email Jacob@WOMMA.org.

Questions:

  1. What is visual storytelling?
  2. Where is visual storytelling most effective?
  3. When to use brand storytelling vs. user-generated content?
  4. What role should visual user-generated content play in overall content marketing strategies of a brand?
  5. How can we find the best visual user-generated content?
  6. Where can the user-generated content be used?
  7. How to generate visual content (aka drive word of mouth marketing)?
  8. What are the metrics for measuring success of visual content?
  9. Are there any example brands that are using user-generated content?
  10. Who on the marketing team should take initiative to use user-generated content in the digital marketing?
  11. How can we connect user photos and videos to products?

Possible Guests:

Author:
Jacob Hurwith
Marketing and Social Media Coordinator
WOMMA


This entry was posted on August 8th, 2013
Tags: Storytelling, Twitter Chat, Visual Storytelling, Visuals, WOMMA, Wommachat, Word Of Mouth


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