All Things WOMM
#WOMMChat: Power of Visual Storytelling on Aug. 15th

More than ever, customers are sharing photos and videos about brands and products on social networks. As this user-generated content in social media continues to grow, a question naturally arises of what marketers can do with this best asset. The content, which is a result of word of mouth from fans, influencers, brand ambassadors, and sponsored talent, is proving to be the most important marketing asset, just waiting to be used in a brand's digital marketing.

In on our next #WOMMAChat on Aug. 15th at 11 A.M CST/12 P.M. EST, we will discuss different aspects of visual storytelling driven by customers to drive word of mouth with our co-host ReadyPulse.


All are welcomed join. If interested, please email


  1. What is visual storytelling?
  2. Where is visual storytelling most effective?
  3. When to use brand storytelling vs. user-generated content?
  4. What role should visual user-generated content play in overall content marketing strategies of a brand?
  5. How can we find the best visual user-generated content?
  6. Where can the user-generated content be used?
  7. How to generate visual content (aka drive word of mouth marketing)?
  8. What are the metrics for measuring success of visual content?
  9. Are there any example brands that are using user-generated content?
  10. Who on the marketing team should take initiative to use user-generated content in the digital marketing?
  11. How can we connect user photos and videos to products?

Possible Guests:

Jacob Hurwith
Marketing and Social Media Coordinator

This entry was posted on August 9th, 2013
Tags: Storytelling, Twitter Chat, Visual Storytelling, Visuals, WOMMA, Wommachat, Word Of Mouth

Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Social Media Strategist, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Cliff Medney
Chief Creative Strategist, Flightpath
Kate Newman
Account Executive, Social@Ogilvy
Natalie Staines
Director of Marketing, r2i
Julie Long
Student Ambassador/Blogger, West Virginia University IMC Graduate Program, West Virginia University
Anu Kher
Senior Account Executive, Affect
Eric Loy
Content Marketing Specialist, r2i
Jared Currier
Marketing & Analytics Manager, House Party, Inc.
Ryan Schram