Blog

All Things WOMM
5 Tips For Creating Sequenced Ad Campaigns on Facebook [INFOGRAPHIC]
Author: Stephanie Bousquet
sequencedads2.jpgA new study by Adaptly, in partnership with Facebook and Refinery29, shows that sequential Facebook ads that incorporate brand storytelling and awareness outperform sustained campaigns with ads solely focused on getting conversions.  ...Read More
A Primer on Millennials: Ten Research Reports
Author: Bill Chamberlin
There is a lot of interest in the marketing community about understanding the millennial generation, including who they are, what their interests and expectations are and what their preferences are relating to products, services, and shopping.    ...Read More
Survival of the Fittest: Social Evolves – will Brands?
Author: Brian Marks
Mary Meeker’s must-read 2014 Internet Trends Report has been out for over six weeks now and while marketing and tech chatterboxes have pretty much maxed out the conversation on it at this point, there’s still so much relevance to feed from for so much longer.  ...Read More
Working your social network
Author: Mike Moran
I’ve had a lot of luck over the years. I’ve never been out of work—and while I’d love to attribute that to my exceptional skills and determined attitude, the truth is that I’m truly lucky to be able to say that. I avoided layoffs at IBM during my 30 years there, when others weren’t so fortunate. I watched many people I know who are just as skilled and hard-working as me (if not more so) end up on the unemployment line. So, I can’t say that I have been in the position of needing a job. But I am going to give some advice to those of you that are. And the advice is simple: Don’t just ask for help from your social network. Provide help. Instead of using your social network, work your network.  ...Read More
Pure Inspiration: How to Market to Consumers on Pinterest
Author: Wendy Troupe
pinspiration.jpg​Consumers today are leveraging social media to identify themselves with brand values and discover potential new brand experiences. It’s the job of marketers to tap these emotions and keep consumers motivated to purchase. In the US, this comes in the form of digital feedback from friends, family and influencers, and less on brand-generated messages (70% from friends and family vs. just 10% from brands) according to Forrester.   ...Read More
I Won't Be Ignored: Why We Want Customer Service on Social
Author: Oracle Social Cloud
Admit it.  Sometimes in the dark of night, when you’re alone and no one is looking, you gripe about how annoying those people who expect customer service on social are.  They get in the way of how corporations wanted to do customer service: “Your call is very important to us, please continue to hold.”  ...Read More
The Top Brands Using Twitter Cards
Author: Stephanie Bousquet
burberry.jpgMarketing on Twitter?  You may want to consider using Twitter cards.  Twitter cards allow users to showcase media-rich tweets that expand to reveal more information and visuals.  Technically, Twitter cards have been around since 2012 but in the last several months the feature has improved dramatically, now offering marketers 8 different cards with varying functionality.  The cards seem to be especially useful for e-commerce companies and brands that regularly produce a lot of content.  ...Read More
What the NFL Can Learn About Emotional Currency From the World Cup
Author: Cliff Medney
untitled-11.jpgTeam USA may not have won the World Cup but soccer in America sure didn’t lose either.  The 2014 World Cup made it very clear that Americans have officially joined the rest of humankind in the worldwide obsession with soccer.    ...Read More
Get the Picture: Pinterest for Marketers
Author: Oracle Social Cloud
image002.jpgWhen trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest?  ...Read More
Be Bold – Take a Risk to Create Your Breakthrough Real-Time Marketing Moment
Author: Lindsay McGettigan
mashable-usairways-tweet.jpgIn today’s world of constantly connected consumers, brands face increasing difficulty in breaking through the digital content clutter to create compelling word of mouth marketing experiences. One key way to overcome this hurdle is to take advantage of real-time marketing, which requires an appetite for taking risks and being bold.  ...Read More
3 Lessons from 360i's #WineWednesday Panel
Author: Chelsea Hickey
360i & WOMMA recently hosted a #WineWednesday panel called “Influencers as Storytellers: The Rise of the Digital Celebrity.” Panelists included photographer and award-winning Vine creatorMeagan Cignoli, fashion illustrator Katie Rodgers of Paper Fashion and illustrator and style expertDallas Shaw. 360i’s own SVP of Influencer Marketing, Rebecca McCuiston, served as moderator as panelists discussed how they achieved their “digital celebrity” status and what it’s like working with brands from Chanel and DKNY, to Lowe’s and HBO.  ...Read More
New study to reveal the true value of word of mouth
Author: Peter Storck
​The Word of Mouth Marketing Association (WOMMA) is currently conducting a landmark study, “Return on Word of Mouth,” led by House Party SVP of Research & Analytics (and WOMMA Research Council Chairman) Peter Storck, to quantify the value of online and offline word of mouth. We sat down with Peter to find out what the study might reveal and what it means for brands and marketers.  ...Read More
​Why Emotion-Driven Marketing Can Increase B2B Sales
Author: Stephanie Bousquet
emotion-brain-marketing-communication.jpgTraditionally, B2B marketing focused on product attributes and business value.  While great product features are key for selling, we cannot ignore the influence emotions play on buying decisions even in the B2B marketplace.  ...Read More
Vibrams, Yogurt, and Deadlifts: When Word of Mouth is Dangerous
Author: Rachel Ullstrom
untitled.pngWith potential new consumers and existing product fans increasingly connecting with one another, it is important to see word of mouth marketing no only as part of your discovery and sales funnel, but also as a critical part of your liability model. Engaging with consumers directly and controlling your message are the best ways to ensure consumer intent is aligned with reality, while limiting your exposure to misrepresentation due to well-meaning fan(atic)s.   ...Read More
Building and Executing an Effective Social Media Strategy
Author: Carol Lee
By now, there can be little doubt that marketers recognize the opportunity social media presents. And yet, while 86% of marketers indicate that social media is important for their business, 83% feel that creating a social strategy is still a major concern. That’s not surprising given how much things have changed in just the last year alone. Consumers are becoming more socially savvy and expectations for brand engagement are evolving. Combined, this makes it challenging for marketers to keep up with the latest social media tools and trends.  ...Read More
Member of the Month: Jessica Jacobs
Author: Chelsea Hickey
Jessica Jacobs is the U.S. Marketing Manager for Unmetric, where she handles digital marketing and events. Prior to joining Unmetric in February of 2013, she held various product marketing roles at financial services companies. Jess is a graduate of Boston College.  ...Read More
Getting To the Heart of Your Customer’s Story
Author: Stephen Candelmo
Today’s word of mouth marketers are becoming increasingly overwhelmed with content and data and the demands upon them are accelerating.  We’ve read countless articles about the challenges and struggles of analysts and observed them pouring over spreadsheets in attempts to piece together the heart of their customer’s story.    ...Read More
How to Develop an Influencer Marketing Program
Author: Bill Chamberlin
Influencers are becoming a critical element of word of mouth marketing programs as they can have large networks that follow their content, comments, recommendations, and product reviews.  They can sway others’ opinions and cause changes in behaviors… all of which can lead to powerful changes in brand image and loyalty.  As a result, many marketing professionals are interested in incorporating influencer marketing programs into their social media strategies.  So how can you get started developing your own Influencer Marketing program?  Here’s a simple list of 10 steps to get your started.  ...Read More
Are Digital Coupons Gaining Momentum?
Author: Dilara Casey
It’s no secret that digital coupons are on the rise. In 2013, more than 28% of consumers with a smartphone redeemed a digital coupon [Blackstone Media, 2014]. In the last year alone, digital coupons have doubled their redemption value. These redemptions make up only 3.1% of all coupon redemptions [Marketing Charts, 2014], but if the momentum continues, digital could consume nearly 50% of coupon redemptions in five years.  ...Read More
World Cup: Which brands are winning at WOMM?
Author: Monica Bhandarkar
2014-brazil-world-cup.jpgSocial looked a lot different during the 2010 World Cup. Pinterest had just launched, Instagram was not yet live, and Facebook was still a privately held company. Fast forward four years and the 2014 World Cup has already claimed the title of “world’s most social sporting event.” Since June 2013, there have been 19 million social mentions including the phrase “World Cup,” exceeding the number of social mentions for the Super Bowl and Sochi Winter Olympics, respectively.    ...Read More
Social Media Hack: How To Change Your Brand's Facebook Page Name
Author: Beck Delude
Change and evolution are inevitable in the marketing world. Luckily, if your brand outgrows its Facebook fan page name and the name no longer reflects your brand’s intent, Facebook offers the option for a “Significant Page Name Change” once per calendar year.   ...Read More
4 Ways to Maintain Your Brand’s Social Media Presence in the Off-Season
Author: Robin Garrison
rg.pngAll good things come to an end – and for some brands that end is predictable, because it happens every year. Whether it’s the end of a sports schedule, television show season or a vacation season, maintaining a rich dialogue with the fans, followers and consumers of your brand once that “off-season” arrives can be a challenge.  ...Read More
Back to Basics: Things that Matter in Marketing
Author: Brian Marks
As marketers, we swim through the trenches of shiny objects, stunning platforms, and sparkly tools. We want it all. And in today's world, we can mostly have it. The barrier to entry through social media channels is minimal. We wave victory flags as channels launch and skim past real performance and absolute impact. But as the world gets crazier around us and we have less control on the media we actually own, it is necessary to stop and reset what we are doing, what we have done, and where we're going next. You know, back to the basics.  ...Read More
5 Fresh Twitter Tactics That Power Users Swear By
Author: Jason Keath
5-fresh-twitter-tactics.pngTwitter has been around for over 6 years now. It is still one of the best tools for brands to connect with influencers and customers one-on-one. One of the traits of Twitter as a social network that makes it so challenging for marketers is how open the network is. The openness of the network makes it amazingly useful for brands and for connecting with almost anymore.  ...Read More
Listen to Your Customers to Adjust Your Keywords
Author: Mike Moran
untitled.png​Even if you use many sources to brainstorm your search keywords, how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying? Listening to customers used to demand expensive focus groups and surveys, but that time has passed. Nowadays, you can listen to social media conversations and analyze them for any number of purposes, including search keywords.  ...Read More
Anyone Can Edit Wikipedia; Doesn’t Mean They Should
Author: Sam Ford
In short, this isn’t just an “encyclopedia anyone can edit.” That tagline has been widely understood. But much less understood by professional marketers, professional communicators, and corporate executives is the fact that contributions must be objective, accurate, sourced, and—where conflicts of interest are at play—that they must be fully disclosed and should, by and large, lead the person involved not to make any direct changes to pages.  ...Read More
Are you making good use of the Influencer Guidebook?
Author: Bill Chamberlin
screen-shot-2014-06-10-at-10.02_.36-am_.pngInfluencer marketing is one of the hot trends in word of mouth marketing in 2014.  With the rise in social media over the past five years, Influencer marketing programs have become an important part of any social media marketing strategy.      ...Read More
Sleeping dogs lie; numbers don’t
Author: Peter Storck
It’s always wonderful, as a marketer, when intuition and statistics line up, when what you feel in your gut turns out to match the data. Here at House Party, we’ve known for years that consumer advocacy can be more powerful than any traditional form of marketing — known it so confidently, in fact, that we started the company with this as the foundational tenet.  ...Read More
How Brands Can Leverage Internet Celebrities for Social Video
Author: Megan Conley
Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators.  ...Read More
Monetizing Brand Value - A CEO's Performance Dashboard
Author: Wendy Troupe
CEOs are under pressure to have a clear vision of their companies' futures based on a first hand knowledge of the needs and desires of their customers. Today's business leaders also need to gauge their company’s ability to attract and meet these needs and desires at any moment due to the ability for prospects and customers to go online to search for information they need.  ...Read More
Social Media Essentials and Strategy Certifications
Author: Suzanne Fanning
1554354_10152488783488689_3163163300329677586_n.pngThe smartest people realize they can never stop learning. The most brilliant marketers know that something in the industry changes every day—new technologies and platforms are developed, new research and case studies emerge, and the laws of social engagement change.  ...Read More
An Insider’s Guide to Microcontent
Author: Rick Liebling
Writing an eBook for content marketers isn’t easy. That’s because content marketing isn’t easy. Seemingly every week there are new platforms, new tools and new trends that change the game from marketers. To keep up you have to move fast. But sometimes it pays to slow down, go back to the basics and get advice from practitioners with in-the-field experience.  ...Read More
May Member of the Month: Jim Dudukovich
Author: chelsea hickey
This month we are proud to feature active member, and all around awesome guy, Jim Dudukovich, Senior Marketing, Digital & Social Media Counsel with The Coca-Cola Company, where he has worked since 1998.  In his role with Coca-Cola Jim negotiates sports and entertainment marketing transactions and advises and counsels his business partners on advertising, marketing, sponsorship, and general intellectual property law issues, talent rights (including application of the SAG—AFTRA Commercials Contract), rights of publicity, copyrights, trademarks, social media marketing, music law, and product claims.  ...Read More
Is Your Campaign WOMMY Worthy?
Author: Chelsea Hickey
1497573_10152121071923689_1767405454_n.jpgThe WOMMY Awards celebrate and recognize our industry’s most inspiring work. Word of mouth marketing is not solely about creating word of mouth — it’s about learning how to leverage word of mouth within a marketing objective (price, product, place, promotion, people). Plus, you get bragging rights and this glorious paper weight.   ...Read More
Why #BringBackOurGirls May not be as Impactful as it Seems
Author: Rachel Ullstrom
bbogmo.jpgTwitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself and the context immediately surrounding the incident and the trend.  ...Read More
Groundbreaking WOM research presented at WOMMnext
Author: Peter Storck
WOMMnext fulfilled its promise to showcase leading-edge content, especially around research and measurement. Three research presentations in particular revealed substantial progress in the quest toward understanding and proving the high ROI of social marketing.   ...Read More
WOM Goes Back to its Local Roots
Author: Thomas Kim
As communications technology advanced, this spatial requirement for Word of Mouth diminished.  Enter the Internet age – where we have people from one part of the world influencing others on the other side of the globe.  ...Read More
WOMMnext: Days 2 & 3
Author: Chelsea Hickey
Days 2 & 3 of WOMMnext shed insight on all of the great things word of mouth has done for brands along the years, but also gave us a glimpse into the future of WOMM. What better way to sum up the past two days than to highlight attendees’ tweets? Word of mouth at its best:   ...Read More
WOMMnext: Day 1 Recap
Author: Andrew Christensen
The first day of WOMMnext was packed with great breakout sessions and captivating keynotes, and wrapped up with great food, wine and people.   ...Read More
WOMMnext 2014: Cutting Edge Legal Topics in Digital Marketing
Author: Chelsea Hickey
Recent FTC Activity in Testimonials/endorsements, use of celebrities in social media, parody in the digital age, native advertising, use of hashtags in marketing  ...Read More
5 Tips for Leveraging Data in PR and Marketing Campaigns
Author: Melissa Baratta
As every marketer and public relations professional knows, compelling data, delivered at the right time and in the right way, can make a big impact on your branding efforts. From elevating a company’s position as a thought leader amongst target audiences to garnering broad, high profile recognition as an expert, data-driven campaigns can drive growth in a number of ways.  ...Read More
Ethical WOMM Disclosure Best Practices
Author: Jessica Murray
With the Federal Trade Commission’s latest crack down on Pinterest contests, it’s more important than ever to stay on top of the marketing regulations and compliance to protect yourself from getting in any hot water with policy makers.  ...Read More
WOMMA’s Updated Social Media Disclosure Guidelines
Author: Jessica Murray
In early 2013, the Federal Trade Commission updated the .com disclosures for the first time in more than a decade which offered clearer guidance for the use of disclosure across social media and word of mouth marketing channels. As a result, our official WOMMA guidance was updated to reflect these changes in “WOMMA’s Official Social Media Disclosure Guidelines.”  ...Read More
​From #Hashtags to Humanization: 4 Tips for Building Success on Instagram
Author: Mercer Moore
efc20d96ee1f630.pngLast month, Instagram announced that it has grown to 200 million users—with 50 million new users having joined in the last month. Other data shows that there are 1.2 billion likes and 55 million photo shares daily on Instagram. For a network with such broad appeal and increasingly faster adoption rates, it’s important to evaluate what drives marketing success on Instagram and how best to leverage the platform's strengths. Furthermore, now part of Facebook's suite of products, Instagram is also in a slow roll-out of their advertising manager, which will soon allow marketers to have access to yet another paid social network community.  ...Read More
The State of WOMM 2014
Author: Jessica Murray
state-of-womm_social1.pngIn the first of its kind survey sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), brand marketers say word of mouth marketing is more effective than traditional marketing, and also share some of their greatest challenges. ​  ...Read More
WOMMnext: 10 Things to do in Chicago
Author: Chelsea Hickey
millenium-park.pngWOMMnext is packed full of great speakers and networking opportunities, but what fun would it be to visit Chicago without doing a little sightseeing? We’ve compiled a list of 10 things not to miss while in Chicago.   We’re looking forward to seeing you at WOMMnext follow #WOMMnext on Twitter, connect with attendees and make plans to take a selfie at the bean, try a Chicago-style hot dog and, of course, do some shopping!      ...Read More
What the Story of the Frog Humidifier Can Teach You
Author: Katie Sotor
alicia-and-frog-photo.jpgWhen Crane introduced the Frog and Penguin humidifier at the 2005 Chicago International Home and Housewares show we knew we had a hit!  Never before had people seen a humidifier that made them smile!  Crane’s whimsical humidifiers changed the way that people looked at children’s humidifiers. Not only was the humidifier adorable but. . . they looked great in a new baby nursery.  The perfect cute, yet healthy, baby shower gift. Who would have thought humidifiers could be so much fun!  ...Read More
WOMMnext 2014: How I Met Your Fans and Followers
Author: Chelsea Hickey
It's no secret that with ever-changing algorithms and trust increasing among peers, we marketers need to know how to efficinetly plan, execute and measure socially driven campaigns. This WOMMnext speaker, Rick Liebling, will help you answer: What Is A Campaign? How and why are online Micro-campaigns the key to activating consumer communities on social?  ...Read More
Purchase Influence: Word of Mouth Marketing Redefined
Author: Ran Shaul
The latest spin on proven marketing methods like WOMM is not social media marketing – it’s something much more powerful.   Social media marketing simply doesn’t work if the goal is measurable bottom-line results. In fact, while social media spending forecasts tend to be high, actual spending isn’t keeping up – likely because they can’t prove the sales value of social media programs that ignore tangible sales results. Not sure you believe me? The CMO Survey recently documented the continued gap between U.S. CMO plans and follow-through.  ...Read More
Millennials Love User Generated Content
Author: Anna Kassoway
Ipsos MediaCT, Crowdtap, and the Social Media Advertising Consortium partnered to survey 839 millennial men and women (18-36 years old) to find the answer how Millenials feel about UCG, adn how much time they spend with it.   ...Read More
Return On Intelligence: An Alternative perspective on Social Media ROI
Author: Rick Liebling
Whether you’ve been to one social media conference or 100, you’re sure to have seen a panel talking about ROI – three letters that often strike fear into the hearts of marketers and brand strategists as well as content creators and community managers.  Opinions vary on the subject, with plenty of heavyweights such as Olivier Blanchard and Lee Odden providing strong cases for sharpening your ROI approach, while others offer advice with headlines such as Forget Social Media ROI or suggest you look in other directions.  ...Read More
WOMMnext 2014: Those Millennials and Their Media
Author: Juliana Fabiano
matt-scott.jpgAs marketers, we know two things about millennials - that they will soon have record-breaking purchasing power and that they spend a lot of time with UGC. But there's much more we need to uncover relating to how they feel about it.This WOMMnext speaker will take you through the purchasing path for this digital savvy group and plunge you into the minds of today’s Millennial consumer.  ...Read More
5 Questions to Answer before Enlisting a Vine “Celebrity”
Author: Ginny Brocker
vine.gifAt just over a year old, Vine boasts 40 million-plus registered users. If every user created a 6.5 second video, there’d be 72,222 hours of footage – enough to binge watch the Breaking Bad series over 1,500 times. The application is heralded for its ease of use, but if you’re considering engaging an expert – a Vine “celebrity” to create a video on your brand’s behalf – streamline your video content marketing strategy by asking yourself these questions in advance.  ...Read More
Did you make a difference in the world this week? WOMMA did!
Author: Suzanne Fanning
womma-service-day.pngDid you make a difference in the world this week? I am happy to say that the awesome group of people I work with at WOMMA definitely did!  ...Read More
Owned, Paid, Earned: More than the Sum of their Parts
Author: Rachel Ullstrom
id-100180292.jpgOne of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned.   While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.    Tweets that originate from content  published on your website, as well as Facebook likes, Google +1s, retweets and shares of brand-published content, are still your content and the dialogue is still largely driven by this branded content. Digital marketers need to focus equally on audience reach and engagement, creating a content strategy that crosses all platforms. This certainly includes owned media as a syndication lever.  ...Read More
Contest Entries as Endorsements? Material Connections to Brands? Yes, Now Says the FTC.
Author: Suzanne Fanning
twitteravatar.jpgThis week, Cole-Haan received a scary warning letter from the Federal Trade Commission – a new signal to all brands staging “post-to-win” contests in social media. Essentially, the FTC admonished the company because the entries of its “Wandering Sole” Pinterest contest didn’t include disclosure. To win a $1,000 shopping spree, entrants were asked to: pin photos of shoes from the Wandering Sole shoe line on boards, pin their best places to wander, and to include a branded hashtag in the description.  ...Read More
Mousetraps, Magnificence and Monkeys
Author: Juliana Fabiano
chicago_exterior_1.jpg10 reasons to attend WOMMnext  ...Read More
SXSW Recap: Measurement from Inside the Box
Author: Jessica Murray
sxsw2014_blackboxlounge_3_small.jpgWith over 2 million #SXSW mentions at the 21st annual festival, how do we sift through social chatter, buzz, and noise to see which brands, marketers, influencers, and sessions made the biggest splash?   FleishmanHillard had the answer. With the help of Steve Bauer, Senior Vice President & Partner, we received an inside look into how monitoring interaction at this large scale event becomes concrete.The FleishmanHillard “black box Lounge” featured a mobile data intelligence system that ingests and analyzes big data; sifting through mountains of data across social media, online channels and beyond to pick out the most relevant – and actionable – content and conversations.  ...Read More
WOMMnext 2014: Old School WOM
Author: Juliana Fabiano
1950352_300.jpgWe’re going back to the future for this one… This session demonstrates how word of mouth marketing research studies from 50 years ago is still relevant to the marketing game today. These breakout speakers are some of the most lively and passionate to hit the WOMMA stage.  ...Read More
WOMMnext2014: Humming to the Real Time Tune
Author: Juliana Fabiano
heinz-ketchup-super-bowl-commercial.jpgThere’s no real-time marketing playbook that will work for everyone. What worked for Oreo or Heinz won’t necessarily work for you—but for WOMMnext’s sake, let’s see what worked for Heinz! This breakout speaker will give us “behind the scenes” real time coverage from one of the biggest brands in the world, on the biggest TV advertising night of the year. So let's “Hum” on.  ...Read More
WOMMnext 2014: Social Thinking and the WOM Journey
Author: Juliana Fabiano
ivan-palmer-222x222.pngSocial has become synonymous with size and the rising popularity of network platforms, has largely drowned out consideration for WOM Influence which is in danger of becoming separated from 'social' thinking. This WOMMnext UK based company and presenter look at the impact that modern technology — namely online channels and social media — has had on the WOM journey and shake up reesearch and strike up a stimulating debate.  ...Read More
Healthcare Marketers, Here’s Your Opportunity to Become More Strategic in the Face of an Ever-Changing Healthcare Environment
Author: Juliana Fabiano
logo.jpgThe Word of Mouth Marketing Association and The Center for Communication Compliance (CCC) are teaming up to bring you a comprehensive certificate program focusing on regulatory compliance for new and emerging media, titled Healthcare Regulatory Compliance: Internet Promotion and Social Media, which begins with an introductory webinar on March 27. It’s an event you don’t want to, and shouldn’t, miss.  ...Read More
Examining the Value of Brand Engagement in the Age of Participation
Author: Juliana Fabiano
google-chart.jpgOn February 27, WOMMA Member, Google, published a whitepaper with Advertising Age titled Brand Engagement in the Participation Age, based on parallel surveys; one examined how consumers engage with brands and the other detailed the way marketers, agencies and media companies engage with consumers. The results generated in this whitepaper explore six core engagement insights. It also identifies the gaps within companies that do not prioritize participation, and it offers perspective into generating engagement.  ...Read More
Stop: It’s WOMMnext Promo Time!
Author: Juliana Fabiano
presidetialsuite_header.jpg.jpgYou’ve registered for WOMMnext, now what? It’s time to book your hotel room at the InterContinental Chicago Magnificent Mile! There you will discover the unique combination of old-world elegance and modern sophistication, and you’ll also be entered into the drawing for a two-night upgrade to the Historic Tower Presidential Suite.  ...Read More
WOMMnext 2014: It’s an Ever Changing Landscape Out There
Author: Juliana Fabiano
images.jpgSurely, brands are starting to realize that their “owned” social communities are not quite owned at all, nor are they guaranteed to always exist. The big question is how does a brand’s current and continual investment in community building deliver long-term value? These WOMMnext presenters will give us the scoop on how we survive the ever changing landscape that is social.  ...Read More
WOMMnext 2014: The Type of Care your Customers Expect
Author: Juliana Fabiano
2008-07-13-0281-300x200.jpgIf you didn’t know using social for customer care is “next”, you’re about to. This WOMMnext breakout speaker gives us first hand examples what works and more importantly, what doesn’t. Want brand loyalty, happy customers, and exceptional social moments? Tune in.  ...Read More
What’s “next” from WOMMA? A lot, actually
Author: Brad Fay
bradfaysmall.jpgHello, fellow WOMMA members, ​ 2014 is a big year for WOMMA as we celebrate our 10th anniversary. We’ll have many ways to celebrate with you throughout the year, starting with our brand new event—WOMMnext, on April 28-30. We’ve changed the focus from our previous spring conference (WOMM-U) because you told us you want to know what’s coming next—the innovations and trends we’ll need to understand in the near future and how they will change the marketing landscape.  ...Read More
WOMMnext 2014: This Map Leads to Your Audience
Author: Juliana Fabiano
danielle-smith-120x120.pngBreakout Speaker: Danielle Elliott Smith, Digital Correspondent and Founder, Danielle Smith Media Session Title: Mapping Your Content to Social Platforms That Reach Your Audience. This session includes panelists Danielle Smith of Danielle Smith Media, Holly Hamann of TapInfluence, Lori Anderson of White Wave Foods, and Adam Naide of Cox Communications. Session Description: Marketers now understand that content creation and distribution are not isolated initiatives. Developing a successful content engagement strategy means understanding how consumers differ based on individual social platforms and then tailoring content to each. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.  ...Read More
Content Marketing Glossary: Content Shock
Author: Thomas Kim
content-shock.jpgThe lines of Social Media Marketing and Content Marketing were already well on their way of becoming increasingly blurred when Google's Hummingbird change in 2013 increased the impact that social media assets have in determining search engine rankings.   ...Read More
Day One: WOMMA at SXSW Recap
Author: Jessica Murray
The WOMMA staff brings you real-time coverage of the most talkable brand activations, emerging technologies and awesome sessions at SXSW Interactive in Austin, TX 2014.   ...Read More
Facebook Enters the News Game with Paper App
Author: Amanda Nagele
paper-app.jpgAmanda Nagele from JSH&A shares her thoughts on Facebook's Paper app.   ...Read More
WOMMortunity: The Power of 12
Author: Rod Brooks
seattle.jpgThe Seattle Seahawks won Super Bowl XLVIII. In fact, their defense dominated Denver’s number one ranked offense so soundly that most of the country called the game a yawner. Not so where I live. In the Northwest, the 12th Man knows how to yell, how to win, and how to celebrate. So how would a hyper-local insurance company find marketing opportunity in an event that is played on a global stage? With focus, passion, and WOMM.  ...Read More
Feb. 24 All Things WOMM Recap
Author: http://www.womma.org/user
influencers.jpgWOMMA had a great week, and we've wrapped up all the post right here for you!    ...Read More
Influence is the New Currency
Author: Stefan Pollack
influencers.jpgConsider this: we have the sum total of all human knowledge in our pockets. With instant access to global information at our fingertips, we can now find out anything we want to know about anything. As consumers, this has made us nearly omnipotent. Gone are the days when we had to listen to controlled branded messages and take them at face value.  ...Read More
Welcome Colgate Palmolive
Author: http://www.womma.org/user
colgate.jpgWelcome Colgate-Palmolive to the WOMMA community!  ...Read More
The Big Rethink 2014
Author: http://www.womma.org/user
economist.jpgGlobal market dynamics and innovations in big data and social networking are transforming the marketing strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. The Economist’s “The Big Rethink US” is the place to be on March 13 to learn about redefining marketing and customer engagement in this century.  ...Read More
Real-Time Marketing Pitfalls
Author: Josh Anisfeld
Is your brand engaging in real-time marketing? With the amount of noise and content in today’s space, it is important to focus the right efforts at the right time and in the right way. Here are 5 pitfalls brands can avoid in order to rise to the top and be noticed in a positive and shareable way.  ...Read More
Social Usage Among the Baby Boomers
Author: http://www.womma.org/user
silver-surfers.pngThere's always the debate on how often the Baby Boomers use social media, or the internet for that matter. However, recent studies show that older generations do, in fact, use digital platforms, and even shop on the internet too! Take a peek at these stats - they may just inspire you to alter your social upcoming campaigns,  ...Read More
Feb. 17 All Things WOMM Recap
Author: http://www.womma.org/user
wommnext-400.pngWOMMA had a busy week planning upcoming great things for our wonderful community. So stay tuned this week to hear some of the excitement!  ...Read More
A Special Valentine's Day Message
Author: http://www.womma.org/user
only-for-you-valentine._._.pngWOMMA has a very special message for all of our lovely Valentines!  ...Read More
5 Essentials to Add to Your To-Do List
Author: Sandra Fathi
affect.pngIn the world of marketing, prioritizing is a must. The importance of strategic planning and time management makes a solid to-do list necessary for success. Sandra Fathi's secret? In order to plan effectively, she keep two lists at all times. Learn more of her tips here.  ...Read More
Feb. 10 All Things WOMM Recap
Author: http://www.womma.org/user
gi-im-nyc-3.jpgLast week WOMMA had a lot of great information to share with our readers from the latests guidelines from the FDA to tips on interacting with bloggers. We also announced our upcoming sessions taking place at Social Media Week NYC, which we hope to see you there!   ...Read More
WOMMA Welcomes its Newest Members in 2014
Author: http://www.womma.org/user
new-members.jpgWOMMA is always excited to welcome new members to its community. We're happy to announce two of our newest members, Tennesse Valley Authority and InNetwork. Connect and chat with them, and welcome them to WOMMA!  ...Read More
CCC Point of View: FDA Draft Guidance on Interactive Promotional Media
Author: http://www.womma.org/user
ccc.jpg On January 14, 2014, the FDA issued a long-anticipated draft guidance on interactive promotional media, including blogs, microblogs, social networking sites, online communities, and live podcasts.: Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.) WOMMA's partner, CCC, has addressed the change, and what it means for your company in the following blog post.  ...Read More
What Sales Has Taught Me About Reaching Out To Bloggers
Author: Marcos Martinez
evolution.jpgIt doesn’t take a genius or a veteran with 10+ years of sales experience to understand that when it comes to selling the process, no matter how convoluted and contemporized, is really just the same old dreadful song and dance we’ve been participating in since, as Jay Baer aptly put it, “the first caveman tried to sell a rock to another caveman”.  ...Read More
“Guest Blogging” and Trust are Not Mutually Exclusive
Author: Rachel Ullstrom
welcome.jpgMatt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said.  ...Read More
Let’s Talk WOMM at SMW NYC
Author: Juliana Fabiano
gi-im-nyc-28229.jpgWOMMA will be hosting a half-day of programming and networking during Social Media Week NYC, February 17-21st.  ...Read More
Feb. 3 All Things WOMM Recap
Author: http://www.womma.org/user
superbowl.pngThis past weekend was a hot marketing event for many, the Super Bowl, and WOMMA shared with you on what's happening in the social space while those big commercials airing on TV. There are other great tips for planning your year to a guide to the colors of marketing, so check it out!  ...Read More
A Guide to the Colors of Marketing
Author: http://www.womma.org/user
science_of_colors_marketing_4.jpgA common marketing tactic is to tap into the emotions of  your consumers. Quite frankly, it's the most logical tactic as people like to create relationships, so what better way to connect with your consumer than attach them to your brand by igniting a certain spark or emotion.    ...Read More
The Social Side of Super Bowl Ads
Author: http://www.womma.org/user
nfl.jpgThe teams, sports fans and, of course, marketers are gearing up for Sunday's big event, the Superbowl! Many fans, however, are more excited for the iconic commercials than the actual game, which many will be sharing their opinions on none other than social media. Social media and the Super Bowl go together like Beyoncé and a power outage. Check out Crowdtap's survey on the effects of Superbowl ads on the consumer audience.  ...Read More
Tips on Planning for 2014
Author: Noemi Pollack
plan-2014.jpgA New Year inevitably comes with predictions as to how our industry will unfold – a forecasting of sorts as to what changes are needed to stay at the cutting edge in our industry, what will matter most, what priorities will need juggling or what small change can catapult big change.  ...Read More
Jan. 27 All Things WOMM Recap
Author: http://www.womma.org/user
womma-history.jpg Facebook celebrates it's 10th birthday this year as does WOMMA! Read a little about WOMMA's history and a few tips from last week.  ...Read More
5 Ways to Get Better at Doing it With Bloggers in 2014
Author: Kristen Matthews
cookies.jpgNow that 2014 has taken over with a bang, everyone is scrambling to put goals, strategies and innovative campaigns in place so that they can look back and call it a good year.  ...Read More
We'll Party Like It's 2014: WOMMA’S 10th Anniversary
Author: Brad Fay
womma-history.jpgTen years ago, in 2004, Facebook was still a Harvard student experiment known as “thefacebook.” The founding of Twitter was still two years away. But three innovative entrepreneurs knew that consumer marketing was about to experience a gigantic change.     ...Read More
Top 10 Ways to Reward Brand Advocates
Author: Chelsea Hickey
zub-tips.jpgPaying for advocacy isn’t a smart move. Not only does it cheapen the message, it’s unethical, it can get a company in the FTC’s crosshairs, and it’s just plain lame. It’s like saying, “Since our product isn’t worth talking about genuinely, how about I give you 10 bucks to write a review?”  ...Read More
Jan. 20 All Things WOMM Recap
Author: http://www.womma.org/user
fizz-ambassador-2.jpgA new year means a fresh start at creating a talkable marketing campaign, but before you start drawing on that whiteboard make sure to read these three articles featured last week on All Things WOMM. Educate yourself on the updated guidelines of ethical and native advertising, learn how to build a brand's presence and understand the utility of bloggers for your campaign. All these points can help you have a successful 2014!   ...Read More
Blogger Relationships: Best Practices When Laying the Groundwork
Author: Kristen Matthews
blogger-laywork.jpgWhen brands work with bloggers I’m always reminded of real life relationships and how they can go two very distinct ways. You can take it slow and develop the type of relationship that is long term or you can be aggressive and have a really fun one night stand that doesn’t lead to an ongoing relationship.  ...Read More
President Suzanne Fanning Interviews with iBlog Magazine
Author: http://www.womma.org/user
interview.pngPresident of WOMMA Suzanne Fanning interviewed with iBlog Magazine and Sami Cone yesterday, where she shared her word of mouth marketing insights to the blogger community.  ...Read More
Brick by Brick: Building Proprietary Events that Create Buzz
Author: Vanessa Squires
stepping-on-lego-bricks.jpgBuilding a brand brick by brick is exactly what Fizz did for LEGO during their KidsFest tour. The team shared their insights at WOMMA Summit in November, and shared a tactic that helped generate word of mouth for the brand. Read on, and learn how to build your word of mouth empire from Fizz.   ...Read More
Talking Ethics at the WOMMA Summit
Author: Sam Ford
meap-2.jpgAt November’s WOMMA Summit, Ethics Committee Chair Tom Chernaik and I talked with a spirited and dedicated group of WOMMA members and conference attendees about the state of ethics in our industry and significant concerns surrounding continuing to advocate for transparency and disclosure being integral to communications from companies, their employees and partners, and anyone who has a material connection to the organization.  ...Read More

Our Contributors

Theresa Trevor
Marketing Director, Amplifinity
Brad Fay
Chief Operating Officer, Keller Fay Group
Suzanne Fanning
President, WOMMA
Megan Conley
Social Publicist, 360i
Chelsea Hickey
Marketing Manager, WOMMA
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Monica Bhandarkar
VP, Social Media & Marketing, JSH&A
Amanda Nagele
Senior Account Supervisor, JSH&A
Sam Ford
Director of Audience Engagement, Peppercomm
Peter Storck
SVP Research & Analytics, House Party
Wendy Troupe
VP Social Business, Convertiv
Mike Moran
Mike Moran Group LLC
Brian Marks
Senior Manager, Social Strategy, Aramark
Robin Garrison
Social Media Marketing Specialist, Aramark Leisure
Beck Delude
Social Media Strategist, Flightpath
Dilara Casey
Senior Manager, Social, Resource
Stephen Candlemo
CEO/Co-Founder, Synapsify, Inc.
Carol Lee
Account Supervisor, Affect
Stephanie Bousquet
Marketing Manager, Flightpath
Lindsay McGettigan
Director of Marketing Strategy & Insights, r2i
Oracle Social
Oracle
Cliff Medney
Chief Creative Strategist, Flightpath