Blog

All Things WOMM
Ethical WOMM Disclosure Best Practices
Author: Jessica Murray
With the Federal Trade Commission’s latest crack down on Pinterest contests, it’s more important than ever to stay on top of the marketing regulations and compliance to protect yourself from getting in any hot water with policy makers.  ...Read More
WOMMA’s Updated Social Media Disclosure Guidelines
Author: Jessica Murray
In early 2013, the Federal Trade Commission updated the .com disclosures for the first time in more than a decade which offered clearer guidance for the use of disclosure across social media and word of mouth marketing channels. As a result, our official WOMMA guidance was updated to reflect these changes in “WOMMA’s Official Social Media Disclosure Guidelines.”  ...Read More
​From #Hashtags to Humanization: 4 Tips for Building Success on Instagram
Author: Mercer Moore
efc20d96ee1f630.pngLast month, Instagram announced that it has grown to 200 million users—with 50 million new users having joined in the last month. Other data shows that there are 1.2 billion likes and 55 million photo shares daily on Instagram. For a network with such broad appeal and increasingly faster adoption rates, it’s important to evaluate what drives marketing success on Instagram and how best to leverage the platform's strengths. Furthermore, now part of Facebook's suite of products, Instagram is also in a slow roll-out of their advertising manager, which will soon allow marketers to have access to yet another paid social network community.  ...Read More
The State of WOMM 2014
Author: Jessica Murray
state-of-womm_social1.pngIn the first of its kind survey sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), brand marketers say word of mouth marketing is more effective than traditional marketing, and also share some of their greatest challenges. ​  ...Read More
WOMMnext: 10 Things to do in Chicago
Author: Chelsea Hickey
millenium-park.pngWOMMnext is packed full of great speakers and networking opportunities, but what fun would it be to visit Chicago without doing a little sightseeing? We’ve compiled a list of 10 things not to miss while in Chicago.   We’re looking forward to seeing you at WOMMnext follow #WOMMnext on Twitter, connect with attendees and make plans to take a selfie at the bean, try a Chicago-style hot dog and, of course, do some shopping!      ...Read More
What the Story of the Frog Humidifier Can Teach You
Author: Katie Sotor
alicia-and-frog-photo.jpgWhen Crane introduced the Frog and Penguin humidifier at the 2005 Chicago International Home and Housewares show we knew we had a hit!  Never before had people seen a humidifier that made them smile!  Crane’s whimsical humidifiers changed the way that people looked at children’s humidifiers. Not only was the humidifier adorable but. . . they looked great in a new baby nursery.  The perfect cute, yet healthy, baby shower gift. Who would have thought humidifiers could be so much fun!  ...Read More
WOMMnext 2014: How I Met Your Fans and Followers
Author: Chelsea Hickey
It's no secret that with ever-changing algorithms and trust increasing among peers, we marketers need to know how to efficinetly plan, execute and measure socially driven campaigns. This WOMMnext speaker, Rick Liebling, will help you answer: What Is A Campaign? How and why are online Micro-campaigns the key to activating consumer communities on social?  ...Read More
Purchase Influence: Word of Mouth Marketing Redefined
Author: Ran Shaul
The latest spin on proven marketing methods like WOMM is not social media marketing – it’s something much more powerful.   Social media marketing simply doesn’t work if the goal is measurable bottom-line results. In fact, while social media spending forecasts tend to be high, actual spending isn’t keeping up – likely because they can’t prove the sales value of social media programs that ignore tangible sales results. Not sure you believe me? The CMO Survey recently documented the continued gap between U.S. CMO plans and follow-through.  ...Read More
Millennials Love User Generated Content
Author: Anna Kassoway
Ipsos MediaCT, Crowdtap, and the Social Media Advertising Consortium partnered to survey 839 millennial men and women (18-36 years old) to find the answer how Millenials feel about UCG, adn how much time they spend with it.   ...Read More
Return On Intelligence: An Alternative perspective on Social Media ROI
Author: Rick Liebling
Whether you’ve been to one social media conference or 100, you’re sure to have seen a panel talking about ROI – three letters that often strike fear into the hearts of marketers and brand strategists as well as content creators and community managers.  Opinions vary on the subject, with plenty of heavyweights such as Olivier Blanchard and Lee Odden providing strong cases for sharpening your ROI approach, while others offer advice with headlines such as Forget Social Media ROI or suggest you look in other directions.  ...Read More

Our Contributors

Rod Brooks
Vice President & CMO, PEMCO Mutual Insurance
Dennis O’Malley
CEO, Ready Pulse
Frank Burns
VP of Solutions, FeedMagnet
Ekaterina Walter
Partner & CMO, BRANDERATI
Theresa Trevor
Marketing Director, Amplifinity
Steven Van Belleghem
Author of “The Conversation Company”, B-Conversational
Jordan Slabaugh
Director of Social Media, Spredfast
Geoffrey Colon
Vice President, Digital Strategy, Social@Ogilvy
Kendra Simpson
Vice President, Social Strategy, Social@Ogilvy
Stuart Tracte
Account Director, Digital Strategy, Social@Ogilvy
Brad Fay
Chief Operating Officer, Keller Fay Group
Kristen Zufan
Consultant, ComBlu
Gary De Jesus
Former Senior Vice President of Corporate Development, MKTG INC
Richard Beedon
Founder & CEO, Amplifinity
Andrew Rossi & Lauren Martiello
Creative Team, M Booth
Virginia Miracle
WOMMA Chairman and EVP of Services at Spredfast, Spredfast
Carri Bright
Senior Manager of Community & Support, Izea
Rick Murray
President of Edelman Chicago and WOMMA Board of Director, Edelman Chicago
Suzanne Fanning
President, WOMMA
Courtney Doman
Digital Marketing Manager, Spredfast
Ed Keller
CEO, Keller Fay Group
Anthony DiResta
Partner, Winston & Strawn LLP
Rose Reid
Digital Strategist, Account Executive, Social@Ogilvy
Blake Brysha
Freelance Digital Strategist & Social Advisor, Extole
Irina Kondrashova
Strategist, 360i
Rosanna Rago
Influencer Marketing, 360i
Megan Conley
Social Publicist, 360i
Emily Garvey
Senior Social Publicist, 360i
Danny Palestine
Social Publicist, 360i
Jose Martinez-Salmeron
Senior Vice President, Executive Creative Director, Social@Ogilvy
Martin Oetting
Partner/Head of Research, trnd
Chloe Mathieu-Phillips
Supervisor, 360i
Peter Claridge
Marketing Manager, Unmetric
Stefan Pollack
President, The Pollack PR Marketing Group
Kim Cohen
Community Manager, Hunter & Bard
Leigh Pankonien
Vice President, Social Distillery, Inc.
Ryan Garcia
Legal Director, Dell
Joel Windels
Lead Community Manager, Brandwatch
Jye Smith
Vice President - Digital, Asia Pacific, Weber Shandwick
Marcia W. DiStaso
Assistant Professor, College of Communications at Pennsylvania State University
Asit Gupta
Co-founder, Advocacy WOM
Maggie Walsh
Senior Strategist, 360i
Ben Straley
Vice President of Social Technologies, Rio SEO
Gemma Craven
Executive Vice President, NY Group Director, Social@Ogilvy
Jeff Bodzewski
President & Chief Rhino, Rhinotale
Tom Chernaik
CEO at CMP.LY, Co-Chair of WOMMA’s MEAP
Devra Prywes
VP Marketing & Insight, Unruly Media
Katie Creaser
Vice President, Affect
David Yeend
Senior Brand Strategist, 22squared
Mr. iStratbuzz
Blogger, iStrategy
David Krejci
Executive Vice President, Weber Shandwick
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Judi Friedman
Sr. Vice President, Fizz
Jasper Snyder
Vice President, Converseon
Nando Rodriguez
Senior Social Media Recruiter, NA, Social@Ogilvy
Ashley Libby
Principal & Founder, The Anca Group
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Jane Collins
Research Director, BlogHer
Neil Beam
Director of Sales, MotiveQuest
David Blake
Freelancer, Money Crashers
Andy Levitt
Founding Partner, HealthTalker
Jennifer Voisard
Senior Consultant, ComBlu Inc.
Matt Heindl
Senior Director of Social Media Marketing , Razorfish
Karen Kuller
Director of Marketing, Hunter and Bard
Martin Daniel
Marketing Executive, Unmetric
Kristy Woolbright
Senior Social Media Associate, 22squared
Nick Cicero
Lead Social Strategist, Livefyre
Desiree Mejia
Intern, Social Distillery
Jeff Morrissey
Brand Specialist - Marketing and Innovation, BISSELL Business Ventures
Jeff Woelker
VP & Director of Digital, Zócalo Group
Kristen Matthews
Marketing & Community Manager, GroupHigh
Ryan Simmons
Creative Technologist, 22squared
David King
Founder & Resident Wikipedian, Ethical Wiki
Jeff Epstein
Founder, Ambassador
Ryan Johnston
Account Coordinator, Social Distillery
Rob Key
Founder & CEO, Converseon
Mauricio Godoy
Account Director, Social@Ogilvy
John Moore
Chief of Wahoo, Brains on Fire
Jeremy Katz
Worldwide Editorial Director, Ogilvy & Mather
Allison Jordan
Intern, Zócalo Group
Ranjani Raghupathi
Marketing Executive, Unmetric
Dan Martell
Founder & CEO, Clarity.fm
Deirdre Walsh
Sr. Social Strategist and Social Team Manager, Jive Software
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Kyle Lebet
Associate Digital Media Director, 22squared
Rhena Wallace
Account Supervisor, Affect
Elissa Fontenot
Social Media Coordinator, Social Distillery
Danielle Johnsen Karr
Senior Community Manager, 360i
Mann Russ
Chief Executive Officer and Founder, Covario
Brook Jay
CMO, All Terrain
Ashley Futak
Senior Marketing Manager, Extole
Erich Marx
Director of Interactive & Social Media Marketing, Nissan North America, Inc.
Maureen Higgins
Digital Marketing Manager, BOHAN Advertising
Mary Green
Social Media Fuze
Ashley Walters
Director, Consumer Experience, Powerhouse Factories
Erin Rankin
Social Media Manager, Johnson Group
Iris Vermeren
Community Manager, Brandwatch
Sarah Eck-Thompson
COO, All Terrain
Monica Bhandarkar
VP, Social Media & Business Development, JSH&A
Adam Wexler
Founder and Chief Strategy Officer , Insightpool
Lisaann Dupont
Communications Manager, Ryman Auditorium
Betsy Smith
Senior Digital Strategist, Flightpath
Steven M. Weinberg
Partner, Holmes Weinberg PC
Anna Kassoway
CMO, Crowdtap
Brandon Evans
Founder and CEO, Crowdtap
Deborah Holland
Executive Vice President, Publishers Clearing House
Clay Sifford
Chairman and CEO, Ovation, Inc.
Ben Rosenfield
Founder, Freebie
Chris Duskin
VP of Marketing, Extole
Kelly Karcz
Account Executive, JSH&A
Bob Troia
Founder and CEO, Affinitive, a Project WorldWide agency
Eric Forst
Chief Marketing Officer, Synapsify
Holly Regan
Software Advice
Amanda Nagele
Senior Account Supervisor, JSH&A
David Witt
Leader, Mid-West Region, WCG; Group Director, Brand Strategy and Engagement, WCG, a W2O Company
Lauren Gould
Marketing Manager, Ready Pulse
Kristen Sussman
President and Founder, Social Distillery
Alicia Lawrence
Content Coordinator, WebpageFX
Noemi Pollack
CEO, The Pollack PR Marketing Group
Sam Ford
Director of Audience Engagement, Peppercomm
Vanessa Squires
Program Manager, Fizz
Marcos Martinez
Business Development Executive, GroupHigh
Sandra Fathi
President, Affect
Josh Anisfeld
Vice President of Digital Engagement, Zeno Group
Ginny Broker
Senior Account Supervisor, Zócalo Group
Rick Liebling
Head of Global Marketing, unmetric
Ran Shaul
Pursway
Katie Sotor
Crane USA
Mercer Moore