All Things WOMM
Contest Entries as Endorsements? Material Connections to Brands? Yes, Now Says the FTC.
Author: Suzanne Fanning
twitteravatar.jpgThis week, Cole-Haan received a scary warning letter from the Federal Trade Commission – a new signal to all brands staging “post-to-win” contests in social media. Essentially, the FTC admonished the company because the entries of its “Wandering Sole” Pinterest contest didn’t include disclosure. To win a $1,000 shopping spree, entrants were asked to: pin photos of shoes from the Wandering Sole shoe line on boards, pin their best places to wander, and to include a branded hashtag in the description.  ...Read More
Mousetraps, Magnificence and Monkeys
Author: Juliana Fabiano
chicago_exterior_1.jpg10 reasons to attend WOMMnext  ...Read More
SXSW Recap: Measurement from Inside the Box
Author: Jessica Murray
sxsw2014_blackboxlounge_3_small.jpgWith over 2 million #SXSW mentions at the 21st annual festival, how do we sift through social chatter, buzz, and noise to see which brands, marketers, influencers, and sessions made the biggest splash?   FleishmanHillard had the answer. With the help of Steve Bauer, Senior Vice President & Partner, we received an inside look into how monitoring interaction at this large scale event becomes concrete.The FleishmanHillard “black box Lounge” featured a mobile data intelligence system that ingests and analyzes big data; sifting through mountains of data across social media, online channels and beyond to pick out the most relevant – and actionable – content and conversations.  ...Read More
WOMMnext 2014: Old School WOM
Author: Juliana Fabiano
1950352_300.jpgWe’re going back to the future for this one… This session demonstrates how word of mouth marketing research studies from 50 years ago is still relevant to the marketing game today. These breakout speakers are some of the most lively and passionate to hit the WOMMA stage.  ...Read More
WOMMnext2014: Humming to the Real Time Tune
Author: Juliana Fabiano
heinz-ketchup-super-bowl-commercial.jpgThere’s no real-time marketing playbook that will work for everyone. What worked for Oreo or Heinz won’t necessarily work for you—but for WOMMnext’s sake, let’s see what worked for Heinz! This breakout speaker will give us “behind the scenes” real time coverage from one of the biggest brands in the world, on the biggest TV advertising night of the year. So let's “Hum” on.  ...Read More
WOMMnext 2014: Social Thinking and the WOM Journey
Author: Juliana Fabiano
ivan-palmer-222x222.pngSocial has become synonymous with size and the rising popularity of network platforms, has largely drowned out consideration for WOM Influence which is in danger of becoming separated from 'social' thinking. This WOMMnext UK based company and presenter look at the impact that modern technology — namely online channels and social media — has had on the WOM journey and shake up reesearch and strike up a stimulating debate.  ...Read More
Healthcare Marketers, Here’s Your Opportunity to Become More Strategic in the Face of an Ever-Changing Healthcare Environment
Author: Juliana Fabiano
logo.jpgThe Word of Mouth Marketing Association and The Center for Communication Compliance (CCC) are teaming up to bring you a comprehensive certificate program focusing on regulatory compliance for new and emerging media, titled Healthcare Regulatory Compliance: Internet Promotion and Social Media, which begins with an introductory webinar on March 27. It’s an event you don’t want to, and shouldn’t, miss.  ...Read More
Examining the Value of Brand Engagement in the Age of Participation
Author: Juliana Fabiano
google-chart.jpgOn February 27, WOMMA Member, Google, published a whitepaper with Advertising Age titled Brand Engagement in the Participation Age, based on parallel surveys; one examined how consumers engage with brands and the other detailed the way marketers, agencies and media companies engage with consumers. The results generated in this whitepaper explore six core engagement insights. It also identifies the gaps within companies that do not prioritize participation, and it offers perspective into generating engagement.  ...Read More
Stop: It’s WOMMnext Promo Time!
Author: Juliana Fabiano
presidetialsuite_header.jpg.jpgYou’ve registered for WOMMnext, now what? It’s time to book your hotel room at the InterContinental Chicago Magnificent Mile! There you will discover the unique combination of old-world elegance and modern sophistication, and you’ll also be entered into the drawing for a two-night upgrade to the Historic Tower Presidential Suite.  ...Read More
WOMMnext 2014: It’s an Ever Changing Landscape Out There
Author: Juliana Fabiano
images.jpgSurely, brands are starting to realize that their “owned” social communities are not quite owned at all, nor are they guaranteed to always exist. The big question is how does a brand’s current and continual investment in community building deliver long-term value? These WOMMnext presenters will give us the scoop on how we survive the ever changing landscape that is social.  ...Read More

Our Contributors

Rod Brooks
Vice President & CMO, PEMCO Mutual Insurance
Dennis O’Malley
CEO, Ready Pulse
Frank Burns
VP of Solutions, FeedMagnet
Ekaterina Walter
Theresa Trevor
Marketing Director, Amplifinity
Steven Van Belleghem
Author of “The Conversation Company”, B-Conversational
Jordan Slabaugh
Director of Social Media, Spredfast
Geoffrey Colon
Vice President, Digital Strategy, Social@Ogilvy
Kendra Simpson
Vice President, Social Strategy, Social@Ogilvy
Stuart Tracte
Account Director, Digital Strategy, Social@Ogilvy
Brad Fay
Chief Operating Officer, Keller Fay Group
Kristen Zufan
Consultant, ComBlu
Gary De Jesus
Former Senior Vice President of Corporate Development, MKTG INC
Richard Beedon
Founder & CEO, Amplifinity
Andrew Rossi & Lauren Martiello
Creative Team, M Booth
Virginia Miracle
WOMMA Chairman and EVP of Services at Spredfast, Spredfast
Carri Bright
Senior Manager of Community & Support, Izea
Rick Murray
President of Edelman Chicago and WOMMA Board of Director, Edelman Chicago
Suzanne Fanning
President, WOMMA
Courtney Doman
Digital Marketing Manager, Spredfast
Ed Keller
CEO, Keller Fay Group
Anthony DiResta
Partner, Winston & Strawn LLP
Rose Reid
Digital Strategist, Account Executive, Social@Ogilvy
Blake Brysha
Freelance Digital Strategist & Social Advisor, Extole
Irina Kondrashova
Strategist, 360i
Rosanna Rago
Influencer Marketing, 360i
Megan Conley
Social Publicist, 360i
Emily Garvey
Senior Social Publicist, 360i
Danny Palestine
Social Publicist, 360i
Jose Martinez-Salmeron
Senior Vice President, Executive Creative Director, Social@Ogilvy
Martin Oetting
Partner/Head of Research, trnd
Chloe Mathieu-Phillips
Supervisor, 360i
Peter Claridge
Marketing Manager, Unmetric
Stefan Pollack
President, The Pollack PR Marketing Group
Kim Cohen
Community Manager, Hunter & Bard
Leigh Pankonien
Vice President, Social Distillery, Inc.
Ryan Garcia
Legal Director, Dell
Joel Windels
Lead Community Manager, Brandwatch
Jye Smith
Vice President - Digital, Asia Pacific, Weber Shandwick
Marcia W. DiStaso
Assistant Professor, College of Communications at Pennsylvania State University
Asit Gupta
Co-founder, Advocacy WOM
Maggie Walsh
Senior Strategist, 360i
Ben Straley
Vice President of Social Technologies, Rio SEO
Gemma Craven
Executive Vice President, NY Group Director, Social@Ogilvy
Jeff Bodzewski
President & Chief Rhino, Rhinotale
Tom Chernaik
CEO at CMP.LY, Co-Chair of WOMMA’s MEAP
Devra Prywes
VP Marketing & Insight, Unruly Media
Katie Creaser
Vice President, Affect
David Yeend
Senior Brand Strategist, 22squared
Mr. iStratbuzz
Blogger, iStrategy
David Krejci
Executive Vice President, Weber Shandwick
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Judi Friedman
Sr. Vice President, Fizz
Jasper Snyder
Vice President, Converseon
Nando Rodriguez
Senior Social Media Recruiter, NA, Social@Ogilvy
Ashley Libby
Principal & Founder, The Anca Group
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Jane Collins
Research Director, BlogHer
Neil Beam
Director of Sales, MotiveQuest
David Blake
Freelancer, Money Crashers
Andy Levitt
Founding Partner, HealthTalker
Jennifer Voisard
Senior Consultant, ComBlu Inc.
Matt Heindl
Senior Director of Social Media Marketing , Razorfish
Karen Kuller
Director of Marketing, Hunter and Bard
Martin Daniel
Marketing Executive, Unmetric
Kristy Woolbright
Senior Social Media Associate, 22squared
Nick Cicero
Lead Social Strategist, Livefyre
Desiree Mejia
Intern, Social Distillery
Jeff Morrissey
Brand Specialist - Marketing and Innovation, BISSELL Business Ventures
Jeff Woelker
VP & Director of Digital, Zócalo Group
Kristen Matthews
Marketing & Community Manager, GroupHigh
Ryan Simmons
Creative Technologist, 22squared
David King
Founder & Resident Wikipedian, Ethical Wiki
Jeff Epstein
Founder, Ambassador
Ryan Johnston
Account Coordinator, Social Distillery
Rob Key
Founder & CEO, Converseon
Mauricio Godoy
Account Director, Social@Ogilvy
John Moore
Chief of Wahoo, Brains on Fire
Jeremy Katz
Worldwide Editorial Director, Ogilvy & Mather
Allison Jordan
Intern, Zócalo Group
Ranjani Raghupathi
Marketing Executive, Unmetric
Dan Martell
Founder & CEO,
Deirdre Walsh
Sr. Social Strategist and Social Team Manager, Jive Software
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Kyle Lebet
Associate Digital Media Director, 22squared
Rhena Wallace
Account Supervisor, Affect
Elissa Fontenot
Social Media Coordinator, Social Distillery
Danielle Johnsen Karr
Senior Community Manager, 360i
Mann Russ
Chief Executive Officer and Founder, Covario
Brook Jay
CMO, All Terrain
Ashley Futak
Senior Marketing Manager, Extole
Erich Marx
Director of Interactive & Social Media Marketing, Nissan North America, Inc.
Maureen Higgins
Digital Marketing Manager, BOHAN Advertising
Mary Green
Social Media Fuze
Ashley Walters
Director, Consumer Experience, Powerhouse Factories
Erin Rankin
Social Media Manager, Johnson Group
Iris Vermeren
Community Manager, Brandwatch
Sarah Eck-Thompson
COO, All Terrain
Monica Bhandarkar
VP, Social Media & Business Development, JSH&A
Adam Wexler
Founder and Chief Strategy Officer , Insightpool
Lisaann Dupont
Communications Manager, Ryman Auditorium
Betsy Smith
Senior Digital Strategist, Flightpath
Steven M. Weinberg
Partner, Holmes Weinberg PC
Anna Kassoway
CMO, Crowdtap
Brandon Evans
Founder and CEO, Crowdtap
Deborah Holland
Executive Vice President, Publishers Clearing House
Clay Sifford
Chairman and CEO, Ovation, Inc.
Ben Rosenfield
Founder, Freebie
Chris Duskin
VP of Marketing, Extole
Kelly Karcz
Account Executive, JSH&A
Bob Troia
Founder and CEO, Affinitive, a Project WorldWide agency
Eric Forst
Chief Marketing Officer, Synapsify
Holly Regan
Software Advice
Amanda Nagele
Senior Account Supervisor, JSH&A
David Witt
Leader, Mid-West Region, WCG; Group Director, Brand Strategy and Engagement, WCG, a W2O Company
Lauren Gould
Marketing Manager, Ready Pulse
Kristen Sussman
President and Founder, Social Distillery
Alicia Lawrence
Content Coordinator, WebpageFX
Noemi Pollack
CEO, The Pollack PR Marketing Group
Sam Ford
Director of Audience Engagement, Peppercomm
Vanessa Squires
Program Manager, Fizz
Marcos Martinez
Business Development Executive, GroupHigh
Sandra Fathi
President, Affect
Josh Anisfeld
Vice President of Digital Engagement, Zeno Group
Ginny Broker
Senior Account Supervisor, Zócalo Group
Rick Liebling
Head of Global Marketing, unmetric
Ran Shaul
Katie Sotor
Crane USA