Blog

All Things WOMM
Feb. 10 All Things WOMM Recap
Author: Monica Gostkiewicz
gi-im-nyc-3.jpgLast week WOMMA had a lot of great information to share with our readers from the latests guidelines from the FDA to tips on interacting with bloggers. We also announced our upcoming sessions taking place at Social Media Week NYC, which we hope to see you there!   ...Read More
WOMMA Welcomes its Newest Members in 2014
Author: Monica Gostkiewicz
new-members.jpgWOMMA is always excited to welcome new members to its community. We're happy to announce two of our newest members, Tennesse Valley Authority and InNetwork. Connect and chat with them, and welcome them to WOMMA!  ...Read More
CCC Point of View: FDA Draft Guidance on Interactive Promotional Media
Author: Monica Gostkiewicz
ccc.jpg On January 14, 2014, the FDA issued a long-anticipated draft guidance on interactive promotional media, including blogs, microblogs, social networking sites, online communities, and live podcasts.: Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.) WOMMA's partner, CCC, has addressed the change, and what it means for your company in the following blog post.  ...Read More
What Sales Has Taught Me About Reaching Out To Bloggers
Author: Marcos Martinez
evolution.jpgIt doesn’t take a genius or a veteran with 10+ years of sales experience to understand that when it comes to selling the process, no matter how convoluted and contemporized, is really just the same old dreadful song and dance we’ve been participating in since, as Jay Baer aptly put it, “the first caveman tried to sell a rock to another caveman”.  ...Read More
“Guest Blogging” and Trust are Not Mutually Exclusive
Author: Rachel Ullstrom
welcome.jpgMatt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said.  ...Read More
Let’s Talk WOMM at SMW NYC
Author: Juliana Fabiano
gi-im-nyc-28229.jpgWOMMA will be hosting a half-day of programming and networking during Social Media Week NYC, February 17-21st.  ...Read More
Feb. 3 All Things WOMM Recap
Author: Monica Gostkiewicz
superbowl.pngThis past weekend was a hot marketing event for many, the Super Bowl, and WOMMA shared with you on what's happening in the social space while those big commercials airing on TV. There are other great tips for planning your year to a guide to the colors of marketing, so check it out!  ...Read More
A Guide to the Colors of Marketing
Author: Monica Gostkiewicz
science_of_colors_marketing_4.jpgA common marketing tactic is to tap into the emotions of  your consumers. Quite frankly, it's the most logical tactic as people like to create relationships, so what better way to connect with your consumer than attach them to your brand by igniting a certain spark or emotion.    ...Read More
The Social Side of Super Bowl Ads
Author: Monica Gostkiewicz
nfl.jpgThe teams, sports fans and, of course, marketers are gearing up for Sunday's big event, the Superbowl! Many fans, however, are more excited for the iconic commercials than the actual game, which many will be sharing their opinions on none other than social media. Social media and the Super Bowl go together like Beyoncé and a power outage. Check out Crowdtap's survey on the effects of Superbowl ads on the consumer audience.  ...Read More
Tips on Planning for 2014
Author: Noemi Pollack
plan-2014.jpgA New Year inevitably comes with predictions as to how our industry will unfold – a forecasting of sorts as to what changes are needed to stay at the cutting edge in our industry, what will matter most, what priorities will need juggling or what small change can catapult big change.  ...Read More

Our Contributors

Rod Brooks
Vice President & CMO, PEMCO Mutual Insurance
Dennis O’Malley
CEO, Ready Pulse
Frank Burns
VP of Solutions, FeedMagnet
Ekaterina Walter
Partner & CMO, BRANDERATI
Theresa Trevor
Marketing Director, Amplifinity
Steven Van Belleghem
Author of “The Conversation Company”, B-Conversational
Jordan Slabaugh
Director of Social Media, Spredfast
Geoffrey Colon
Vice President, Digital Strategy, Social@Ogilvy
Kendra Simpson
Vice President, Social Strategy, Social@Ogilvy
Stuart Tracte
Account Director, Digital Strategy, Social@Ogilvy
Brad Fay
Chief Operating Officer, Keller Fay Group
Kristen Zufan
Consultant, ComBlu
Gary De Jesus
Former Senior Vice President of Corporate Development, MKTG INC
Richard Beedon
Founder & CEO, Amplifinity
Andrew Rossi & Lauren Martiello
Creative Team, M Booth
Virginia Miracle
WOMMA Chairman and EVP of Services at Spredfast, Spredfast
Carri Bright
Senior Manager of Community & Support, Izea
Rick Murray
President of Edelman Chicago and WOMMA Board of Director, Edelman Chicago
Suzanne Fanning
President, WOMMA
Courtney Doman
Digital Marketing Manager, Spredfast
Ed Keller
CEO, Keller Fay Group
Anthony DiResta
Partner, Winston & Strawn LLP
Rose Reid
Digital Strategist, Account Executive, Social@Ogilvy
Blake Brysha
Freelance Digital Strategist & Social Advisor, Extole
Irina Kondrashova
Strategist, 360i
Rosanna Rago
Influencer Marketing, 360i
Megan Conley
Social Publicist, 360i
Emily Garvey
Senior Social Publicist, 360i
Danny Palestine
Social Publicist, 360i
Jose Martinez-Salmeron
Senior Vice President, Executive Creative Director, Social@Ogilvy
Martin Oetting
Partner/Head of Research, trnd
Chloe Mathieu-Phillips
Supervisor, 360i
Peter Claridge
Marketing Manager, Unmetric
Stefan Pollack
President, The Pollack PR Marketing Group
Kim Cohen
Community Manager, Hunter & Bard
Leigh Pankonien
Vice President, Social Distillery, Inc.
Ryan Garcia
Legal Director, Dell
Joel Windels
Lead Community Manager, Brandwatch
Jye Smith
Vice President - Digital, Asia Pacific, Weber Shandwick
Marcia W. DiStaso
Assistant Professor, College of Communications at Pennsylvania State University
Asit Gupta
Co-founder, Advocacy WOM
Maggie Walsh
Senior Strategist, 360i
Ben Straley
Vice President of Social Technologies, Rio SEO
Gemma Craven
Executive Vice President, NY Group Director, Social@Ogilvy
Jeff Bodzewski
President & Chief Rhino, Rhinotale
Tom Chernaik
CEO at CMP.LY, Co-Chair of WOMMA’s MEAP
Devra Prywes
VP Marketing & Insight, Unruly Media
Katie Creaser
Vice President, Affect
David Yeend
Senior Brand Strategist, 22squared
Mr. iStratbuzz
Blogger, iStrategy
David Krejci
Executive Vice President, Weber Shandwick
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Judi Friedman
Sr. Vice President, Fizz
Jasper Snyder
Vice President, Converseon
Nando Rodriguez
Senior Social Media Recruiter, NA, Social@Ogilvy
Ashley Libby
Principal & Founder, The Anca Group
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Jane Collins
Research Director, BlogHer
Neil Beam
Director of Sales, MotiveQuest
David Blake
Freelancer, Money Crashers
Andy Levitt
Founding Partner, HealthTalker
Jennifer Voisard
Senior Consultant, ComBlu Inc.
Matt Heindl
Senior Director of Social Media Marketing , Razorfish
Karen Kuller
Director of Marketing, Hunter and Bard
Martin Daniel
Marketing Executive, Unmetric
Kristy Woolbright
Senior Social Media Associate, 22squared
Nick Cicero
Lead Social Strategist, Livefyre
Desiree Mejia
Intern, Social Distillery
Jeff Morrissey
Brand Specialist - Marketing and Innovation, BISSELL Business Ventures
Jeff Woelker
VP & Director of Digital, Zócalo Group
Kristen Matthews
Marketing & Community Manager, GroupHigh
Ryan Simmons
Creative Technologist, 22squared
David King
Founder & Resident Wikipedian, Ethical Wiki
Jeff Epstein
Founder, Ambassador
Ryan Johnston
Account Coordinator, Social Distillery
Rob Key
Founder & CEO, Converseon
Mauricio Godoy
Account Director, Social@Ogilvy
John Moore
Chief of Wahoo, Brains on Fire
Jeremy Katz
Worldwide Editorial Director, Ogilvy & Mather
Allison Jordan
Intern, Zócalo Group
Ranjani Raghupathi
Marketing Executive, Unmetric
Dan Martell
Founder & CEO, Clarity.fm
Deirdre Walsh
Sr. Social Strategist and Social Team Manager, Jive Software
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Kyle Lebet
Associate Digital Media Director, 22squared
Rhena Wallace
Account Supervisor, Affect
Elissa Fontenot
Social Media Coordinator, Social Distillery
Danielle Johnsen Karr
Senior Community Manager, 360i
Mann Russ
Chief Executive Officer and Founder, Covario
Brook Jay
CMO, All Terrain
Ashley Futak
Senior Marketing Manager, Extole
Erich Marx
Director of Interactive & Social Media Marketing, Nissan North America, Inc.
Maureen Higgins
Digital Marketing Manager, BOHAN Advertising
Mary Green
Social Media Fuze
Ashley Walters
Director, Consumer Experience, Powerhouse Factories
Erin Rankin
Social Media Manager, Johnson Group
Iris Vermeren
Community Manager, Brandwatch
Sarah Eck-Thompson
COO, All Terrain
Monica Bhandarkar
VP, Social Media & Business Development, JSH&A
Adam Wexler
Founder and Chief Strategy Officer , Insightpool
Lisaann Dupont
Communications Manager, Ryman Auditorium
Betsy Smith
Senior Digital Strategist, Flightpath
Steven M. Weinberg
Partner, Holmes Weinberg PC
Anna Kassoway
CMO, Crowdtap
Brandon Evans
Founder and CEO, Crowdtap
Deborah Holland
Executive Vice President, Publishers Clearing House
Clay Sifford
Chairman and CEO, Ovation, Inc.
Ben Rosenfield
Founder, Freebie
Chris Duskin
VP of Marketing, Extole
Kelly Karcz
Account Executive, JSH&A
Bob Troia
Founder and CEO, Affinitive, a Project WorldWide agency
Eric Forst
Chief Marketing Officer, Synapsify
Holly Regan
Software Advice
Amanda Nagele
Senior Account Supervisor, JSH&A
David Witt
Leader, Mid-West Region, WCG; Group Director, Brand Strategy and Engagement, WCG, a W2O Company
Lauren Gould
Marketing Manager, Ready Pulse
Kristen Sussman
President and Founder, Social Distillery
Alicia Lawrence
Content Coordinator, WebpageFX
Noemi Pollack
CEO, The Pollack PR Marketing Group
Sam Ford
Director of Audience Engagement, Peppercomm
Vanessa Squires
Program Manager, Fizz
Marcos Martinez
Business Development Executive, GroupHigh
Sandra Fathi
President, Affect
Josh Anisfeld
Vice President of Digital Engagement, Zeno Group
Ginny Broker
Senior Account Supervisor, Zócalo Group
Rick Liebling
Head of Global Marketing, unmetric
Ran Shaul
Pursway
Katie Sotor
Crane USA
Mercer Moore