Blog

All Things WOMM
President Suzanne Fanning Interviews with iBlog Magazine
Author: Monica Gostkiewicz
interview.pngPresident of WOMMA Suzanne Fanning interviewed with iBlog Magazine and Sami Cone yesterday, where she shared her word of mouth marketing insights to the blogger community.  ...Read More
Brick by Brick: Building Proprietary Events that Create Buzz
Author: Vanessa Squires
stepping-on-lego-bricks.jpgBuilding a brand brick by brick is exactly what Fizz did for LEGO during their KidsFest tour. The team shared their insights at WOMMA Summit in November, and shared a tactic that helped generate word of mouth for the brand. Read on, and learn how to build your word of mouth empire from Fizz.   ...Read More
Talking Ethics at the WOMMA Summit
Author: Sam Ford
meap-2.jpgAt November’s WOMMA Summit, Ethics Committee Chair Tom Chernaik and I talked with a spirited and dedicated group of WOMMA members and conference attendees about the state of ethics in our industry and significant concerns surrounding continuing to advocate for transparency and disclosure being integral to communications from companies, their employees and partners, and anyone who has a material connection to the organization.  ...Read More
Jan. 13 All Things WOMM Recap
Author: Monica Gostkiewicz
womma.jpgWOMMA is ready for another great year, and to share ground-breaking marketing tips with you! Here's a roundup of what happened last week with a few of our WOMMA members. Enjoy!  ...Read More
What Advocate Reviews Mean to Google Endorsements
Author: Chelsea Hickey
shared.pngNinety-two percent of consumers around the world say the trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to a 2012 study by Nielsen.  ...Read More
10 Defining Moments
Author: Noemi Pollack
10-defining.jpgThe end of any year is often a reflective or nostalgic time — for what was, what could have been and what wasn’t.  It can also be a time of relief  — that we all get a fresh start, a renewed chance to turn the page, so to speak, a renewed hope for health and prosperity and most importantly – peace.  ...Read More
Five Ways to Encourage Word of Mouth on Pinterest
Author: Alicia Lawrence
kotex.jpgAs of July this year, Pinterest has over 70 million users, the majority of which are women with an annual income of over $30,000. Pinterest holds an enormous amount of purchasing power. Close to half of U.S. pinners have purchased an item based on a recommendation from Pinterest, according to Blogher.  ...Read More
Where’s WALLY? Showing Northwesterners We’re, Indeed, A Lot Like You
Author: Rod Brooks
jdpower_phototemplate.jpgThey just might be one of the Pacific Northwest’s ultimate unplugged social media. This year, WALLY and JRWALLY – PEMCO’s “We’re A Lot Like You” event vans – connected with thousands of Northwesterners at events across Washington and Oregon. By year’s end, the WALLY team will have rubbed elbows with event-goers at 140 Northwest happenings, spanning geography from the Spokane Washington’s Hoopfest to Eugene Oregon’s Polar Bear Plunge.  ...Read More
Dec. 23 All Things WOMM Recap
Author: Monica Gostkiewicz
sd_womma_fbmarketing-021.jpgWOMMA had great tips shared the last two weeks, and since our blog was going through a "revamp" we were a little delayed on looping all the information together for you. We hope you enjoy all the interesting insights from our bloggers as we couldn't wait to share it with you!  ...Read More
How to Get Consumers to Recommend Your Holiday Messages
Author: Anna Kassoway
holiday-shopping.jpgHoliday marketers, your traditional plans are already rolling out, but as we speak, 64.8% of your consumers are still turning to social media for gift ideas. So why not give your holiday marketing an extra boost? It’s never too late to partner with your consumers and inspire them to engage in some last minute social sharing.  ...Read More

Our Contributors

Rod Brooks
Vice President & CMO, PEMCO Mutual Insurance
Dennis O’Malley
CEO, Ready Pulse
Frank Burns
VP of Solutions, FeedMagnet
Ekaterina Walter
Partner & CMO, BRANDERATI
Theresa Trevor
Marketing Director, Amplifinity
Steven Van Belleghem
Author of “The Conversation Company”, B-Conversational
Jordan Slabaugh
Director of Social Media, Spredfast
Geoffrey Colon
Vice President, Digital Strategy, Social@Ogilvy
Kendra Simpson
Vice President, Social Strategy, Social@Ogilvy
Stuart Tracte
Account Director, Digital Strategy, Social@Ogilvy
Brad Fay
Chief Operating Officer, Keller Fay Group
Kristen Zufan
Consultant, ComBlu
Gary De Jesus
Former Senior Vice President of Corporate Development, MKTG INC
Richard Beedon
Founder & CEO, Amplifinity
Andrew Rossi & Lauren Martiello
Creative Team, M Booth
Virginia Miracle
WOMMA Chairman and EVP of Services at Spredfast, Spredfast
Carri Bright
Senior Manager of Community & Support, Izea
Rick Murray
President of Edelman Chicago and WOMMA Board of Director, Edelman Chicago
Suzanne Fanning
President, WOMMA
Courtney Doman
Digital Marketing Manager, Spredfast
Ed Keller
CEO, Keller Fay Group
Anthony DiResta
Partner, Winston & Strawn LLP
Rose Reid
Digital Strategist, Account Executive, Social@Ogilvy
Blake Brysha
Freelance Digital Strategist & Social Advisor, Extole
Irina Kondrashova
Strategist, 360i
Rosanna Rago
Influencer Marketing, 360i
Megan Conley
Social Publicist, 360i
Emily Garvey
Senior Social Publicist, 360i
Danny Palestine
Social Publicist, 360i
Jose Martinez-Salmeron
Senior Vice President, Executive Creative Director, Social@Ogilvy
Martin Oetting
Partner/Head of Research, trnd
Chloe Mathieu-Phillips
Supervisor, 360i
Peter Claridge
Marketing Manager, Unmetric
Stefan Pollack
President, The Pollack PR Marketing Group
Kim Cohen
Community Manager, Hunter & Bard
Leigh Pankonien
Vice President, Social Distillery, Inc.
Ryan Garcia
Legal Director, Dell
Joel Windels
Lead Community Manager, Brandwatch
Jye Smith
Vice President - Digital, Asia Pacific, Weber Shandwick
Marcia W. DiStaso
Assistant Professor, College of Communications at Pennsylvania State University
Asit Gupta
Co-founder, Advocacy WOM
Maggie Walsh
Senior Strategist, 360i
Ben Straley
Vice President of Social Technologies, Rio SEO
Gemma Craven
Executive Vice President, NY Group Director, Social@Ogilvy
Jeff Bodzewski
President & Chief Rhino, Rhinotale
Tom Chernaik
CEO at CMP.LY, Co-Chair of WOMMA’s MEAP
Devra Prywes
VP Marketing & Insight, Unruly Media
Katie Creaser
Vice President, Affect
David Yeend
Senior Brand Strategist, 22squared
Mr. iStratbuzz
Blogger, iStrategy
David Krejci
Executive Vice President, Weber Shandwick
Thomas Kim
Product Manager, Social Technologies, Rio SEO
Judi Friedman
Sr. Vice President, Fizz
Jasper Snyder
Vice President, Converseon
Nando Rodriguez
Senior Social Media Recruiter, NA, Social@Ogilvy
Ashley Libby
Principal & Founder, The Anca Group
Bill Chamberlin
Principal Research Analyst and Consultant, IBM
Jane Collins
Research Director, BlogHer
Neil Beam
Director of Sales, MotiveQuest
David Blake
Freelancer, Money Crashers
Andy Levitt
Founding Partner, HealthTalker
Jennifer Voisard
Senior Consultant, ComBlu Inc.
Matt Heindl
Senior Director of Social Media Marketing , Razorfish
Karen Kuller
Director of Marketing, Hunter and Bard
Martin Daniel
Marketing Executive, Unmetric
Kristy Woolbright
Senior Social Media Associate, 22squared
Nick Cicero
Lead Social Strategist, Livefyre
Desiree Mejia
Intern, Social Distillery
Jeff Morrissey
Brand Specialist - Marketing and Innovation, BISSELL Business Ventures
Jeff Woelker
VP & Director of Digital, Zócalo Group
Kristen Matthews
Marketing & Community Manager, GroupHigh
Ryan Simmons
Creative Technologist, 22squared
David King
Founder & Resident Wikipedian, Ethical Wiki
Jeff Epstein
Founder, Ambassador
Ryan Johnston
Account Coordinator, Social Distillery
Rob Key
Founder & CEO, Converseon
Mauricio Godoy
Account Director, Social@Ogilvy
John Moore
Chief of Wahoo, Brains on Fire
Jeremy Katz
Worldwide Editorial Director, Ogilvy & Mather
Allison Jordan
Intern, Zócalo Group
Ranjani Raghupathi
Marketing Executive, Unmetric
Dan Martell
Founder & CEO, Clarity.fm
Deirdre Walsh
Sr. Social Strategist and Social Team Manager, Jive Software
Rachel Ullstrom
Account Director, Social Technologies, Rio SEO
Kyle Lebet
Associate Digital Media Director, 22squared
Rhena Wallace
Account Supervisor, Affect
Elissa Fontenot
Social Media Coordinator, Social Distillery
Danielle Johnsen Karr
Senior Community Manager, 360i
Mann Russ
Chief Executive Officer and Founder, Covario
Brook Jay
CMO, All Terrain
Ashley Futak
Senior Marketing Manager, Extole
Erich Marx
Director of Interactive & Social Media Marketing, Nissan North America, Inc.
Maureen Higgins
Digital Marketing Manager, BOHAN Advertising
Mary Green
Social Media Fuze
Ashley Walters
Director, Consumer Experience, Powerhouse Factories
Erin Rankin
Social Media Manager, Johnson Group
Iris Vermeren
Community Manager, Brandwatch
Sarah Eck-Thompson
COO, All Terrain
Monica Bhandarkar
VP, Social Media & Business Development, JSH&A
Adam Wexler
Founder and Chief Strategy Officer , Insightpool
Lisaann Dupont
Communications Manager, Ryman Auditorium
Betsy Smith
Senior Digital Strategist, Flightpath
Steven M. Weinberg
Partner, Holmes Weinberg PC
Anna Kassoway
CMO, Crowdtap
Brandon Evans
Founder and CEO, Crowdtap
Deborah Holland
Executive Vice President, Publishers Clearing House
Clay Sifford
Chairman and CEO, Ovation, Inc.
Ben Rosenfield
Founder, Freebie
Chris Duskin
VP of Marketing, Extole
Kelly Karcz
Account Executive, JSH&A
Bob Troia
Founder and CEO, Affinitive, a Project WorldWide agency
Eric Forst
Chief Marketing Officer, Synapsify
Holly Regan
Software Advice
Amanda Nagele
Senior Account Supervisor, JSH&A
David Witt
Leader, Mid-West Region, WCG; Group Director, Brand Strategy and Engagement, WCG, a W2O Company
Lauren Gould
Marketing Manager, Ready Pulse
Kristen Sussman
President and Founder, Social Distillery
Alicia Lawrence
Content Coordinator, WebpageFX
Noemi Pollack
CEO, The Pollack PR Marketing Group
Sam Ford
Director of Audience Engagement, Peppercomm
Vanessa Squires
Program Manager, Fizz
Marcos Martinez
Business Development Executive, GroupHigh
Sandra Fathi
President, Affect
Josh Anisfeld
Vice President of Digital Engagement, Zeno Group
Ginny Broker
Senior Account Supervisor, Zócalo Group
Rick Liebling
Head of Global Marketing, unmetric
Ran Shaul
Pursway